Regional Marketing Manager, Property & Buildings

Responsibilities

• Performs additional responsibilities assigned by the SGT BL Director or regional and national business line leaders.
• Partners with regional BL leadership to shape marketing strategy, prioritize target markets and clients, and align SGT resources with sales and funding goals.
• Facilitates go/no-go meetings, pipeline updates, and pursuit readiness reviews to guide business decisions, identify positioning gaps, and focus pursuit efforts.
• Analyzes sales and business development performance to identify trends, gaps, and recommended actions, supporting regional reporting and monthly briefings led by Regional Development Director(s).
• Partners with regional BL leadership to translate growth priorities into actionable initiatives and track progress.
• Helps shape annual regional growth plans by bringing market intelligence, client insights, and pipeline analysis into planning discussions.
• Serves as capture manager, proposal manager, and/or interview coach for pursuits of a variety of strategic importance in line with WSP’s standards.
• Guides the development and review of qualifications, resumes, project descriptions, and proposal content to connect WSP’s experience and capabilities to client priorities and selection criteria.
• Partners with key client and partner account teams to translate client insights into relationship strategies, early positioning, and targeted growth opportunities.
• Shares updates on priority pursuits and accounts, highlighting strategic needs, positioning gaps, and opportunities for broader support.

Requirements

• Bachelor’s degree in marketing, communications, business, journalism, or a closely related field.
• Minimum of ten years of marketing and business development experience in the architecture, engineering, and construction industry, including work across a multi-state region or practice. Knowledge of and experience with Property & Buildings services, clients, markets, and competitive positioning is preferred.
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, client-focused messages and influence decisions.
• Demonstrated ability to lead and develop teams, establish priorities, and hold accountability for results.
• Strong business acumen, sound judgment, and a commitment to improving processes and serving internal and external clients.
• Demonstrated experience leading pursuits, including capture planning, proposal development, and interview preparation.
• Strong organizational and execution skills, with the ability to manage competing priorities, resources, and deadlines.
• A collaborative, competitive approach to winning work and the ability to build focus and commitment across pursuit teams.
• Ability to translate market intelligence, client insights, and business priorities into actionable marketing and growth strategies.
• Proficiency with Microsoft Office, Adobe Creative Suite, SharePoint, and related marketing tools.

Benefits

• WSP provides a comprehensive suite of benefits focused on a providing health and financial stability throughout the employee’s career. These benefits include coverage related to medical, dental, vision, disability, and life; retirement savings; paid sick leave; paid vacation (or other personal time); paid parental leave; and paid time off for purposes of bereavement, voting, and/or attendance at naturalization proceedings.