Regional Marketing Manager

Responsibilities

• Develop and execute regional omnichannel marketing plans aligned with company priorities, with clear objectives, tactics, timelines, and measurable KPIs.
• Serve as a key marketing contact for BetMGM and MGMRI departments – working to bring the BetMGM brand to life across assigned properties and retail sportsbooks.
• Develop strong working relationships and partner with BetMGM and MGMRI corporate/property teams to curate campaigns and experiences rooted in driving incremental retail play and mobile acquisition.
• Leverage design/creative trafficking system to generate location-by-location strategic marketing/messaging assets to be deployed across various property journey touchpoints
• Own localized promotion and on-site activation concepts from creative briefing and legal and compliance approvals through execution and post-campaign analysis, ensuring consistent retail and digital brand messaging.
• Create campaigns that drive sportsbook visitation during both peak and non-peak periods – with an emphasis and knowledge of major sporting event and property event calendars.
• Leverage local expertise to strategize and advise other BetMGM departments on optimal messaging, creative and marketing touchpoint opportunities within assigned jurisdictions.
• Lead cross-functional projects without direct authority, coordinating stakeholders, tracking milestones, prioritizing issues, and resolving execution challenges.
• Leverage multiple sources of data to analyze campaign results, market trends, recommend improvements, and identify new sports and interactive gaming opportunities for regional growth.
• Prepare, pitch and present new concepts/ideas and evaluate the performance/success of executed campaigns/activations to both internal (BetMGM) and external (MGMRI) senior leadership team members.

Requirements

• Seven or more years of experience in marketing, sports betting, gaming, interactive gaming, event management, hospitality, or a related field.
• Bachelor’s degree in marketing, sports management, hotel administration, or a related field, or equivalent experience; master’s degree preferred.
• Experience in brand marketing, advertising, consumer communications, or events for a large brand; experience with a casino resort or similar entertainment venue preferred.
• Working knowledge across marketing, loyalty, CRM, analytics, operations, technology, e-commerce, casino, finance, promotions, events, and compliance.
• Demonstrated ability to lead cross-functional projects through influence, manage competing priorities, and deliver accurate, high-quality work on schedule.
• Strong communication and relationship-building skills, with the ability to collaborate effectively with internal and external partners at all levels.
• Ability to obtain and maintain the gaming registrations or licenses required in relevant jurisdictions.
• Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint preferred.

Benefits

• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with company match
• Pre-tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!