Sr. Director Marketing, North America

Responsibilities

• Own the North America marketing strategy aligned to revenue and pipeline goals.
• Co-own the NA pipeline number (New logo & Expansion) with the regional Sales leader.
• Build MoEngage's brand and category presence in North America: thought leadership, PR, executive narrative, and share of voice.
• Lead an integrated demand engine across paid, content, SEO/AEO/GEO, ABM, partner co-marketing, and outbound enablement.
• Own the NA field and events portfolio across flagship MoEngage events, industry conferences (MAU, Think Summit, Shoptalk, etc.), executive roundtables, and target-account programs.
• Drive customer advocacy in the region - case studies, references, customer councils, and speaker programs featuring marquee NA brands.
• Partner with global Product Marketing to localize positioning, messaging, and competitive narratives for the NA consumer brand buyer.
• Build, develop, scale & shape the NA marketing team as the region grows.
• Own the regional marketing budget. Make deliberate tradeoffs. Defend them with data and judgment.
• Partner with NA Sales, CS, Partnerships, and global Marketing functions and align cross-functionally on shared goals.

Requirements

• 12+ years of B2B marketing experience in high-growth enterprise SaaS, with proven leadership at the Director / Senior Director level.
• Track record building or scaling regional marketing for North America – Brand to Demand full-funnel ownership.
• Domain experience in MarTech, CDP, customer engagement, marketing automation, CX, or adjacent categories serving consumer brands.
• Strong commercial orientation: You've owned a pipeline number alongside Sales and can speak the language of revenue, CAC, and payback.
• Experience building and retaining high-performing marketing teams across multiple sub-functions.
• Strong judgment and comfort operating in ambiguity.
• Proven ability to influence stakeholders and partners without formal authority.
• Executive presence and storytelling skills: Comfortable in the room with CMOs of consumer brands and with your own exec team.
• Hands-on operator with a “multiple hats” mindset.