B2C Marketing Manager, North America

Responsibilities

• Campaign Strategy & Brand Concepting (B2C)
• - Campaign Ownership: Own the strategy, ideation, and end-to-end execution of high-impact, consumer-facing marketing campaigns that drive brand awareness and user adoption across North America.
• - Brand Collaborations: Identify, pitch, and execute strategic partnerships and brand collaborations that amplify our mission and connect Too Good To Go with culturally relevant audiences.
• - Creative Oversight: Partner closely with external creative agencies and internal design teams to oversee production, ensuring all marketing assets and copy are exceptionally creative, on-brand, and localized for the North American market.
• Content, Influencer & Community Growth
• - Influencer Marketing: Scale and manage our influencer marketing program from end-to-end, including sourcing creators, negotiating contracts, briefing content, and tracking ROI.
• - Owned Social & Content Creation: Drive the overarching strategy for our owned social media channels, concepting highly engaging, viral-worthy content that highlights the value of saving food.
• - Community Management: Oversee regional community management strategies to foster deep brand loyalty, turn casual users into brand advocates, and keep our audience highly engaged.
• Cross-Functional Collaboration & Data Impact
• - Matrixed Collaboration: Serve as a key connective tissue across marketing verticals, collaborating daily with local and global teams—including CRM Marketing Managers, Partner Marketing Managers, Social Media Managers, and PR Managers.

Requirements

• Significant years of hands-on experience in Brand Marketing, Campaign Management, or Consumer Marketing.
• Experience within a high-growth B2C app or mobile-first marketplace is highly preferred.
• Creative Brand Acumen: A natural creative storyteller who instinctively understands how to bring a brand identity to life across digital and physical touchpoints. Proven experience managing external creative agencies is a must.
• Multi-Channel Expertise: Deep familiarity with modern consumer marketing channels, including influencer networks, owned social platforms (TikTok, Instagram), experiential activations, and community management.
• Data Fluency: You don't just report on vanity metrics; you are comfortable digging into the data to understand the true business impact of your campaigns and use insights to build your next strategy.
• Strategic & Tactical: You can dream up big, innovative campaign ideas but are equally excited to roll up your sleeves, build briefs, write copy, and execute the work.
• Collaborative Owner: You are a self-starter who thrives when given total ownership of a project, while remaining a supportive, highly aligned team player within a complex global structure.

Preferred

• high-growth B2C app or mobile-first marketplace experience preferred
• experience managing external creative agencies

Benefits

• Agility & Autonomy
• - Modern Hybrid Model: Maintain a high-performance rhythm with a balance of focused remote work and collaborative office days (3x a week) in our NYC hub.
• - Global Mobility: The flexibility to work from abroad for up to 30 days per year.
• - Dedicated Time to Recharge: 20 days of paid vacation plus additional paid volunteer time through our Shareback program.
• - Parental Support: Comprehensive paid parental leave with top-up support to ensure you can be present for life’s most significant milestones.
• Holistic Wellbeing & Security
• - Premium Health Coverage: 100% employer-paid medical (EPO), dental, and vision options for employees.
• - Comprehensive Support: Access to our Employee Assistance Program (EAP) for mental health care, legal and financial advisory, and family support.
• - Active Lifestyle: Stay energized with monthly ClassPass credits and our dedicated bike mobility program.
• - Financial Future: Plan for long-term security with a 401(k) program, including an employer-matched contribution.