Marketing Senior Manager - Local Media

Responsibilities

• Partner with the Sr. Director, Media to bring local media priorities and results to senior marketing leaders, agency partners, and local media sales executives.
• Represent GEICO's interests in local media engagements to ensure program efficacy across all markets of investment.
• Build strong working partnerships with GEICO's agency and local marketplace partners to deliver well-run programs, processes, and governance.
• Take in business goals and strategies and translate them into actionable local media plans, including emerging local media assessment, creative media solutions, and market-level KPI frameworks.
• Build annual and half-year local media plans across the marketing funnel for GEICO's product lines, aligned to national plans and overall brand initiatives.
• Develop market-level audience and targeting approaches to reach priority growth audiences
• Lead hands-on negotiations with local media partners
• Manage quarterly allocation of GEICO's local media budget, part of a $1B+ total media investment, across offline and digital partners, responding to shifting local business priorities.
• Lead local marketplace engagements and negotiations, including annual and quarterly local buys.
• Partner with Marketing Analytics to develop inputs for market-level ROI projections and measurement, including MMM and other business impact modeling.

Requirements

• Have planned and bought local media directly, across multiple markets and channels, and have negotiated with local stations and suppliers yourself.
• Have worked inside a company where acquiring and retaining customers was central to the business model
• Can look at market-level performance data and explain which markets to push, which to pull back, and why
• Know how to direct an agency team: giving clear briefs, checking their work closely, and holding them to deadlines and results.
• Keep a large, detailed portfolio organized and accurate without losing sight of the bigger strategy.
• Can handle the urgent request in front of you while still moving longer-term work forward
• Want to help modernize the media practice at one of the country's largest advertisers, with clear ownership of your piece of it.

Preferred

• Experience working on portfolio or multi-product brands.
• Experience in a regulated, state-by-state business where market priorities vary.
• Experience with local sports partnerships or regional sponsorships.
• Both agency-side and client-side local media experience.
• Previous roles in transformational organizations.

Benefits

• Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
• Great Careers: Personalized development programs, mentorship, and certification assistance.
• Great Culture: Inclusive and collaborative culture rooted in shared success.
• Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.