Regional Marketing Lead- Northeast

Responsibilities

• Partner closely with regional sales leadership to align marketing activities with territory goals, target accounts, and growth priorities.
• Support the development and execution of regional go-to-market and omni-channel marketing plans, translating national campaigns, product launches, and business priorities into localized programs that reflect market dynamics and customer needs.
• Monitor regional market trends, competitive activity, customer feedback, and growth opportunities, providing recommendations to strengthen market engagement and business performance.
• Lead the planning and execution of regional events, including trade shows, dealer events, training, ride-alongs, and customer experiences.
• Develop and deliver account-targeted events and engagement programs in partnership with sales to generate pipeline and accelerate key opportunities.
• Manage event execution from planning through post-event follow-up, including logistics, budgets, communications, and performance measurement.
• Collaborate with Brand, Content, Digital, and Product Marketing teams to adapt messaging, content, and creative assets for regional relevance and effectiveness.
• Deploy and optimize regional merchandising, sales enablement tools, marketing collateral, and branch support initiatives to strengthen distributor, dealer, and local market activation.
• Execute regional education, onboarding, and training programs, including Pentair University initiatives, dealer enablement, product training, and customer development activities.
• Develop and execute account-based marketing programs for priority dealers and customer segments, leveraging personalized engagement tactics and regional insights.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or related field required.
• 5-7 years of marketing experience with a strong emphasis on field marketing, regional marketing, demand generation, customer marketing, or channel marketing.
• Ability to travel up to 40%.
• Must reside within the Northeastern United States.
• Demonstrated success contributing to the development and execution of localized marketing strategies that drive customer engagement, pipeline growth, and revenue outcomes.
• Proven experience partnering closely with sales teams to develop territory-based marketing plans and support customer acquisition, retention, and growth.
• Experience leading integrated, multi-channel marketing programs including events, account-based marketing, local demand generation, and customer enablement initiatives.
• Experience working within dealer, distributor, channel marketing, or two-step distribution (B2B2C) business models preferred.
• Strong analytical experience utilizing Voice of Customer insights, market intelligence, sales data, and competitive analysis to inform marketing decisions.
• Strong strategic and tactical planning with the ability to connect regional marketing initiatives to business objectives and revenue outcomes.

Preferred

• Experience working within dealer, distributor, channel marketing, or two-step distribution (B2B2C) business models preferred.

Benefits

• As a Pentair employee, you would enjoy a wide array of benefit options to help keep you and your family healthy and protected, health benefits, a generous 401(k), employee stock purchase program, disability benefits, life insurance, critical illness insurance, accident insurance, parental leave, caregiver leave, tuition reimbursement, plus paid time off and wellness programs to encourage a healthy work/life balance.