Responsibilities

• Collaborate with the corporate-based marketing team to: Produce and help execute regional and local marketing content calendars that include customer emails and direct mailers to customers and prospects.
• Support development of and updates to online content, including case studies and business listings.
• Develop and oversee digital and traditional advertising campaigns.
• Review and customize sales and event materials for regional use.
• Participate and contribute to regional and local marketing strategy, content development, and analytics.
• Manage local marketing budgets.
• Support business development and sales engagement efforts by: Understanding client and prospect behaviors and preferences in relevant markets.
• Developing knowledge of relevant associations and key stakeholder groups.
• Researching and securing opportunities for networking and participation in relevant regional and local sponsorships and community events to increase local brand presence and help generate leads.
• Identifying and implementing best practices and opportunities for improvement.

Requirements

• Minimum 5 years of relevant experience.
• Bachelor's degree in marketing, business, or related field.
• Proficiency with digital marketing tools and platforms such as Google Local Services Ads, customer review platforms, social media advertising, email marketing, and analytics tools.
• Strong analytical and data-driven decision-making skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and proactively as a remote worker and as part of a team.

Benefits

• Paid time off and paid holidays.
• Opportunities for advancement.
• Job-specific equipment and safety gear.
• Group health plan.
• Employee referral bonus program.
• Locations throughout the U.S. in major cities and desirable areas.
• All listed benefits available to eligible employees.