Associate Director, Regional Marketing (Midwest Region)

Chicago, IL (Remote)

Salary Not AvailableMid Level

Posted 1 day ago

Job Summary

Own regional field marketing strategy for hematology/oncology, leading cross-functional regional plans, KOL engagement, adviser programs, and congress activities, while coordinating with AOR, brand and HQ to deploy assets, measure performance, and drive regional accounts and patient advocacy initiatives.

  • Own regional field marketing strategy and execution across multiple workstreams
  • Drive KOL engagement, advisory boards and speaker programs
  • Coordinate with HQ, brand and field teams to deploy assets and measure performance

Job Description

Responsibilities

  • Lead and execute regional marketing plans
  • Work with the Agency of Record (AOR) and home office to develop and to execute regional marketing plans including asset deployment, media execution (geo-targeting), and congress planning
  • Identify, monitor, and report key performance metrics for the region
  • Align with cross functional matrix team on local account planning (Associate Director, Strategic Accounts, Hematology Therapeutic Specialists)
  • Identify local and regional HCPs to participate in key commercial projects including webcasts, videos, promotional materials, and training opportunities
  • Identify and develop regional and local thought leaders
  • Identifies, develops, and engages with local and regional KOLs across Hematology/Oncology and especially within the lymphoma expert community in the region.
  • Works with Agency of Record and brand team to map regional TL influence and support regional account plan development and execution
  • Develop and execute regional advisory boards and third-party program plans
  • Identify and develop local and regional HCPs to participate in the ADC Therapeutics Speaker Bureau for ZYNLONTA and disease state programs

Requirements

  • Bachelor’s Degree required
  • Health care certification/qualification (e.g. RN, RPh, other) is preferred
  • 5 or more years' work experience required in the pharmaceutical or biotech industry, specifically in hematology and oncology with experience in academic settings are important
  • Product launch experience in hematology or oncology
  • At least 2 years' previous direct experience with hematology thought leaders (physician and nurse) with demonstrated access to academic and key institutions
  • 2 years of experience in marketing/agency or another related in-house commercial role
  • 2+ years previous field sales or market access leadership experience in the pharmaceutical or biotech industry is preferred
  • Proven and thorough knowledge of commercial issues associated with highly competitive hematology / oncology therapeutic areas is preferred
  • Exceptional presentation, interpersonal, cross-functional collaboration, and strategic thinking skills
  • Comfort understanding and explaining complex clinical data and disease state information with internal stakeholders and external customers

Preferred

  • Health care certification/qualification (e.g. RN, RPh) preferred
  • Experience with hematology thought leaders (physician and nurse) preferred
  • Budget oversight experience preferred
  • Proven track record for meeting or exceeding goals preferred
  • Experience launching products in hematology or oncology preferred

Benefits

  • Flexible work environment
  • Inclusive, mission-driven culture and diverse teams

ADC Therapeutics America Inc

ADC Therapeutics America, Inc. is a company based out of 430 MOUNTAIN AVE, Murray Hill, New Jersey, United States.

Founded in 2017
New Providence, New Jersey, USA
1 employees

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Associate Director, Regional Marketing (Midwest Region)

ADC Therapeutics America Inc · Chicago, IL · Remote