Regional Executive Director - Marketing

Responsibilities

• Design, implement, maintain, and expand the overall marketing plan and develop new marketing strategies that support long-range goals and revenue objectives; analyze market data, guest demographics, and competitive landscape to identify key local and regional populations with propensity for gaming and entertainment; develop marketing plans for amenities, special projects, events, and new business initiatives; participate in formulating and administering company policies and long-range goals and objectives; submit recommendations for marketing programs, promotions, and group sales initiatives.
• Develop and manage the group sales program, including charter bus and tour operator partnerships; identify, develop, and maintain business relationships with tour operators, travel coordinators, and group organizers; develop, monitor, and optimize all tour and bus group business to the property; establish and oversee commission and incentive programs for groups and partners; serve as primary liaison with corporate and group partners regarding all group needs, logistics, and on-property activities; ensure all group procedures and service standards are followed consistently; coordinate hotel rooms, event tickets, and related amenities for groups or individuals as requested by the General Manager.
• Work with advertising agencies and internal teams to develop and execute marketing campaigns, promotions, and advertising across traditional and digital channels; plan, implement, and oversee guest-facing promotions including drawings, tournaments, special events, and other casino promotions; analyze reports and performance data related to promotions, campaigns, and marketing ROI; adjust strategies accordingly; oversee coordination of press conferences, media relations, and public relations activities on property; coordinate related donations and community engagement activities in support of brand and goodwill.
• Provide overall management and supervision of all marketing operations and department staff; select, train, evaluate, schedule, promote, coach, discipline, and terminate associates as needed to maintain appropriate staffing levels; formulate and deliver training programs that support marketing excellence and operational standards; foster an atmosphere that encourages associates to share ideas, discuss concerns, and resolve conflicts constructively; ensure a maximum level of guest service and satisfaction is achieved and maintained throughout the property; remain proficient in relevant computer systems, reporting tools, and spreadsheet applications to maximize data driven decision making; assist with and participate in marketing functions and special projects as required.

Requirements

• Bachelor’s degree in marketing, Business Administration, Hospitality, or a related field; or equivalent combination of education and experience.
• Minimum of five (5) years of progressive marketing and advertising experience, preferably in the casino, hospitality, or entertainment industry.
• Demonstrated knowledge of group sales, convention sales, and tour/travel partner programs.
• Strong understanding of the Rhode Island and New England regional market, including local demographics and competitive landscape.
• Proven ability to develop and execute integrated marketing campaigns across traditional, digital, and experiential channels.
• Excellent guest service orientation, interpersonal skills, and organizational abilities.
• Proficiency with personal computers, Microsoft Office Suite (Word, Excel, PowerPoint), and marketing/CRM systems.
• Strong analytical skills with the ability to interpret reports, market data, and performance metrics.
• Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, and governmental regulations.
• Ability to write clear reports, business correspondence, and procedural manuals.