Regional Executive Director - Marketing

Responsibilities

• Design, implement, maintain, and expand the overall marketing plan and develop new marketing strategies that support long-range goals and revenue objectives.
• Analyze market data, guest demographics, and competitive landscape to identify key local and regional populations with propensity for gaming and entertainment.
• Develop marketing plans for amenities, special projects, events, and new business initiatives.
• Participate in formulating and administering company policies and long-range goals and objectives.
• Submit recommendations for marketing programs, promotions, and group sales initiatives.
• Develop and manage the group sales program, including charter bus and tour operator partnerships.
• Identify, develop, and maintain business relationships with tour operators, travel coordinators, and group organizers.
• Develop, monitor, and optimize all tour and bus group business to the property.
• Establish and oversee commission and incentive programs for groups and partners.
• Serve as primary liaison with corporate and group partners regarding all group needs, logistics, and on-property activities.

Requirements

• Bachelor’s degree in marketing, Business Administration, Hospitality, or a related field; or equivalent combination of education and experience.
• Minimum of five (5) years of progressive marketing and advertising experience, preferably in the casino, hospitality, or entertainment industry.
• Demonstrated knowledge of group sales, convention sales, and tour/travel partner programs.
• Strong understanding of the Rhode Island and New England regional market, including local demographics and competitive landscape.
• Proven ability to develop and execute integrated marketing campaigns across traditional, digital, and experiential channels.
• Excellent guest service orientation, interpersonal skills, and organizational abilities.
• Proficiency with personal computers, Microsoft Office Suite (Word, Excel, PowerPoint), and marketing/CRM systems.
• Strong analytical skills with the ability to interpret reports, market data, and performance metrics.
• Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, and governmental regulations.
• Ability to write clear reports, business correspondence, and procedural manuals.