Regional Marketing Director

Responsibilities

• Develop and execute regional marketing strategies and educational initiatives that align with national brand strategy, commercial objectives, and the evolving needs of the oncology marketplace.
• Develop and execute robust customer engagement plans for National and Regional Thought Leaders, including identification, segmentation, engagement planning, and coordination of appropriate cross-functional interactions.
• Partner closely with Sales and other customer-facing teams to translate national marketing strategies into effective regional execution plans and identify opportunities to enhance customer engagement.
• Develop and enable a 360-degree view of regional and national thought leaders, integrating available customer insights, engagement history, affinity data, affiliations, and other relevant information to help field teams appropriately personalize customer interactions.
• Partner cross-functionally to identify customer insights and regional market dynamics and translate those insights into actionable recommendations for the broader commercial organization.
• Support the identification, recruitment, contracting, and execution of regional and national commercial advisory boards, ensuring appropriate planning, coordination, and execution in partnership with relevant stakeholders.
• Develop and execute national and regional congress strategies and plans, with a particular focus on Tier 1 and Tier 2 congresses, to maximize customer engagement, educational opportunities, and commercial impact.
• Partner with Sales and cross-functional stakeholders to develop pre-, during-, and post-congress engagement strategies and ensure effective follow-up with priority customers and thought leaders.
• Support the recruitment, education, contracting, and execution of the Promotional Speakers Program, working closely with internal stakeholders to ensure effective and compliant program execution.
• Develop and maintain strong relationships with internal stakeholders across Marketing, Sales, Medical Affairs, Market Access, Commercial Operations, Legal, Compliance, and other functions to ensure coordinated regional execution.

Requirements

• Bachelor's degree in Marketing, Business, or a related field, or an equivalent combination of education and experience; advanced degree preferred.
• Minimum of 10+ years of progressive experience in pharmaceutical, biotechnology, or healthcare marketing, with demonstrated experience supporting commercial products and/or launches.
• Demonstrated experience developing and executing regional marketing strategies and customer engagement plans within the U.S. pharmaceutical or biopharmaceutical industry.
• Experience working within oncology is required with lung cancer experience preferred
• Demonstrated understanding of the U.S. healthcare environment and experience engaging with National and Regional Thought Leaders and other key healthcare stakeholders.
• Experience supporting commercial advisory boards, speaker programs, congress strategy/execution, and other customer engagement initiatives.