Responsibilities

• Own and deliver annual market and Restaurant-level marketing plans for the West Region - California, including objectives, audiences, strategies, tactics, investment recommendations, performance measures, and clear roles for execution; re-evaluate priorities quarterly.
• Act as the market expert by maintaining a current understanding of demographics, Restaurant trade areas, traffic drivers, competition, cultural dynamics, community needs, and other factors that may affect Restaurant performance.
• Use sales, transactions, channel, media, consumer, competitive, and Restaurant-level insights to diagnose business challenges, identify growth opportunities, and translate findings into actionable recommendations.
• Partner with Operations leadership and Brand Partners to establish market-level goals and integrated action plans that improve comparable sales, transactions, frequency, brand relevance, and Restaurant performance.
• Prioritize resources and marketing investments based on business opportunity, expected impact, operational readiness, and alignment with the broader brand strategy.
• Lead regional execution of national campaigns, ensuring plans are locally relevant, operationally achievable, on brand, and supported by clear communication and implementation tools.
• Develop high-impact local programs that may include media, community engagement, cultural moments, partnerships, influencers, catering, promotions, and Local Store Marketing initiatives.
• Collaborate with Media and Brand Partners to implement local media support for existing Restaurants and New Restaurant Openings, evaluate results, and optimize investment to drive positive transaction growth.
• Serve as a strategic marketing advisor to Brand Partners, guiding market strategy, local investment decisions, and long-term growth planning while maintaining appropriate decision rights and brand standards.
• Build trusted relationships with Brand Partners and field Operations leaders through business reviews, market visits, planning sessions, and clear follow-through on agreed actions.

Requirements

• A bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and directly relevant experience
• Strong interpersonal and relationship-building skills, with the ability to support Brand Partners, Operations leaders, and cross-functional teams
• Five or more years of progressive experience in Marketing, Field Marketing, or a directly relevant field
• Quick Service Restaurant marketing experience; restaurant, retail, or Brand Partner-operated system experience is preferred
• A self-starter mindset and the ability to thrive in a fast-paced, ambiguous environment
• Strong analytical skills and experience interpreting business performance, consumer insights, media results, and market-level data
• Advanced proficiency with Microsoft Excel and PowerPoint and experience with Power BI or comparable reporting and data-visualization tools
• Strong presentation, facilitation, negotiation, and written communication skills
• Experience planning and negotiating sponsorships, including agreements, activation, relationship management, and impact assessment

Benefits

• BENEFITS
• FLAVOR PERKS:
• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided