Regional Marketing Manager

Ocean City, MD (Hybrid)

$60K/yr – $70K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own the regional marketing strategy and execution across properties, focusing on channel choice, budget, and collaboration with operations.

  • Own the portfolio strategic marketing playbook and budget.
  • Drive ROI analytics and monthly channel performance.

Job Description

Responsibilities

  • Regional Marketer over the assigned portfolio, their region, guests, and amenities.
  • Responsible for the creation and management of the portfolio strategic marketing playbook, marketing budget, and associated key performance indicators.
  • Responsible for all marketing request forms generated from the portfolio and providing timely feedback and assignment updates.
  • Creates an open, dynamic dialogue between operations and marketing to effectively communicate all marketing requests and needs.
  • Strategically advises on which marketing channels would best deliver results, including making spend-per-channel recommendations.
  • Oversees all marketing channels per assigned region of properties - email, digital, social, PR, blog content topics, photo/video shoots, graphic design, etc. and provides month-over-month analytics and ROI report.
  • Responsible for the creation, design, and execution of all marketing materials associated with the assigned portfolio.
  • Supports execution of brand initiatives and strategies; thinks creatively and outside the box to initiate fresh, compelling, and creative concepts.
  • Abides by brand standards in the development of all campaigns and materials.
  • Provides direction, content, and approvals for social media to outsourced marketing partners on a complete monthly calendar basis.

Requirements

  • Bachelor's degree in marketing, Arts, Graphics, Communication, or a related field.
  • Multi-property, multi-store, or regional experience in marketing or digital marketing.
  • Minimum of 3 years of experience with integrative marketing technologies.

Preferred

  • Salesforce Marketing Cloud knowledge a plus.
  • Hospitality experience is a plus.

Benefits

  • Full-time roles are eligible for Health benefits, 401K, and property discounts

Salaries

Posted range

$60K/yr – $70K/yr

Taken straight from the job posting.

Regional Marketing median pay in the United States

$110K/yr

Most earn $86K to $146K. Based on 267 salaries, including bonus and equity.

See all Blue Water Hospitality Group, LLC salaries

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Regional Marketing Manager

Blue Water Hospitality Group, LLC · Ocean City, MD · Hybrid