Regional Marketing Associate – Midwest Region

Responsibilities

• Serve as the primary field marketing partner for approximately 12 priority hospitals.
• Build strong relationships with hospital and Operations leaders and understand each location's business needs, local market, and growth opportunities.
• Help translate annual and quarterly Marketing priorities into actionable local plans.
• Review performance and proactively identify hospitals or opportunities requiring additional marketing support.
• Implement enterprise, regional, and local marketing campaigns across assigned hospitals.
• Provide hands-on support for client service, client acquisition, client retention, online booking, forward booking, reputation, referral, and other growth initiatives.
• Personally execute local marketing activities while partnering with specialized Marketing team members for additional channel support.
• Ensure programs and campaigns are implemented accurately, on time, and with strong hospital engagement.
• Identify and develop local partnerships, sponsorships, events, and community outreach opportunities.
• Help hospitals build stronger relationships within their communities and increase local awareness.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent combination of education and experience.
• 2–4 years of experience in field marketing, regional marketing, local marketing, or a related role.
• Strong project management, organization, and follow-through.
• Comfortable using data and KPIs to identify opportunities and guide marketing decisions.
• Strong relationship-building and communication skills.
• A hands-on, solution-oriented mindset and willingness to roll up your sleeves and execute.
• Comfortable working directly with frontline teams, clients, and community partners.
• Valid driver's license and ability to travel regularly throughout assigned Midwest markets.

Preferred

• Experience supporting multiple locations or markets preferred.
• Experience with community marketing, events, partnerships, social media, or local marketing preferred.
• Veterinary, healthcare, retail, or multi-location service experience is a plus.
• Familiarity with Canva, Monday.com, CRM/email platforms, social media, and marketing analytics tools is helpful.

Benefits

• 401(k) + matching
• Health, Dental, and Vision insurance
• Flexible spending account or Health savings account
• Life insurance
• Paid time off
• Employee Assistance Program (EAP)
• Employee veterinary care discount
• Flexible Hybrid work schedule
• Professional development assistance
• Veterinary medical benefits for pets at hospitals in the Lakefield family.