Programmatic Media Buyer

Responsibilities

• Collaborate with the paid media team to plan, execute, and optimize programmatic campaigns within DSP platforms, ensuring strong performance across digital channels.
• Oversee day-to-day campaign management, including pacing, optimization, trafficking coordination, vendor communication, and ongoing maintenance.
• Develop comprehensive media plans that include audience strategy, market mix, reach and frequency projections, budget allocation, and flighting recommendations.
• Negotiate directly with broadcast, cable, streaming, and audio partners to secure effective PMP and programmatic guaranteed opportunities.
• Partner closely with Media Strategy, Analytics, Account, and Creative teams to ensure campaign recommendations align with brand objectives, measurement frameworks, and ad-serving capabilities.
• Analyze campaign performance, audience research, and market insights to deliver clear recommendations, forecast outcomes, and communicate results through client-ready reporting and presentations.
• Ensure financial and operational accuracy by QA’ing buys, orders, invoices, and post logs throughout the campaign lifecycle.
• Stay ahead of industry trends by identifying new platform capabilities, emerging tools, and test-and-learn opportunities across programmatic channels, with a focus on TV, CTV, and audio.

Requirements

• Bachelor’s Degree
• 3-5 years of relevant experience
• 3–5+ years of experience in TV, CTV, audio, and cross-channel media buying, with hands-on expertise managing campaigns across display, online video, digital audio, native, and digital OOH.
• Hands-on experience with The Trade Desk, Amazon DSP, Tatari, and/or other major DSP platforms, as well as direct IO buying with networks and publishers.
• Proven experience building media plans, including audience strategy, market mix, reach and frequency projections, GRPs, CPMs, budget allocation, budget pacing, and flighting.
• Experience negotiating with broadcast, cable, streaming, and audio partners, including PMP and programmatic guaranteed deals.
• Strong understanding of media planning and buying fundamentals, including reach, frequency, GRPs, CPMs, impressions, and budget pacing, and familiarity with planning and audience tools such as Nielsen or Comscore
• Proven ability to set up, manage, and optimize programmatic campaigns start to finish across channels, including bid strategy, performance analysis, and reporting
• Working knowledge of measurement approaches such as brand lift, incrementality testing, MMM, and cross-channel attribution.
• Strong analytical and quantitative skills, with close attention to detail and financial accuracy, including QA of orders, invoices, and post logs.

Preferred

• Understanding of Backbone’s core values
• A love of the outdoors
• A sense of humor
• Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skill sets.

Benefits

• Health, Dental, Vision, 401k match
• Flex time, powder days, wellness incentives, work from home/remote work options, office kegs, team hikes, floats, runs and playtime