Programmatic Manager

Responsibilities

• The Manager, Programmatic Media will support the development and execution of McAfee's global programmatic media strategy, manage agency partners and collaborating cross-functionally to deliver against acquisition, efficiency (ROAS), and lifetime value goals.
• The role requires a strong balance of hands-on platform expertise and strategic thinking—someone who can drive day-to-day performance while identifying opportunities to evolve targeting, measurement, and channel expansion.
• Lead day-to-day strategy of programmatic media campaigns across Display, Video, Native, Audio, Podcast, and mobile app (in-app / app install) inventory.
• Partner on mobile app acquisition strategy, including Google UAC and programmatic mobile partners (DSPs and app-install networks), aligning bidding, audience, and creative strategy across web and in-app environments.
• Manage budgets, pacing, and performance to achieve ROAS, CPA, and LTV targets.
• Continuously optimize campaigns through audience segmentation, bid strategies, creative testing, landing page optimization, and inventory selection.
• Partner with broader channel owners (Search, Social, Affiliates) to ensure cohesive cross-channel strategies.
• Identify and test new programmatic opportunities, including private marketplaces (PMPs), data partnerships, and emerging formats.
• Serve as a key programmatic media expert across platforms, providing recommendations and best practices to drive performance.
• Proactively monitor campaign health and dive into platforms to diagnose performance issues, identify root causes across targeting, bidding, creative, supply, and tracking, and quickly implementing solutions.

Requirements

• 4-6+ years of experience in programmatic media, digital marketing, or paid media, with hands-on campaign management across both web and mobile app environments.
• Platform expertise across major DSPs (DV360, Amazon, Yahoo) and mobile app acquisition platforms (Google UAC), with a track record of managing acquisition-focused campaigns to efficiency and scale targets.
• Technical fluency in conversion measurement, meaning comfort validating pixel and SDK implementations, mapping conversion events, and independently diagnosing discrepancies across mobile measurement platforms, ad platform reporting, and internal analytics.
• Experience working with agency partners and cross-functional stakeholders, including creative, analytics, and engineering teams.
• Strong analytical, problem-solving, and communication skills.

Preferred

• Experience across global markets a plus.

Benefits

• Bonus Program
• 401k Retirement
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support and Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year