Associate Digital Marketing Strategist - Programmatic

Costa Mesa, CA (On-site)

$86K/yr – $115K/yrMid Level2+ years expFull time

Posted 2 hrs ago

Job Summary

Own and optimize programmatic campaigns end-to-end, from trafficking and QA in CM360 to DV360 management, with measurement, testing and collaboration across teams to hit goals.

Own day-to-day CM360 trafficking and QA
Support DV360 activation and optimization
Collaborate with media planning and analytics to improve performance

Job Description

Responsibilities

Support the development of programmatic plans, execution, optimizations and measurement strategies across programmatic campaigns to achieve marketing objectives.
Manage CM360 ad trafficking across all programmatic channels, including but not limited to CTV, OLV, YouTube, display, and audio. Ensure creatives launch on time, placement setups meet publisher ad specifications, and complete 1x1 tagging and direct IO creative tag exports as needed
QA CM360 placements, creative tags, tracking, and trafficking setups to ensure accuracy, proper ad functionality, and alignment with campaign requirements before launch
Meet or exceed monthly and annual sales goals.
Support Multi-Channel Campaign Management: support campaign activation and execution in DV360 across CTV, OLV, Display, YouTube, and Audio. Owns day-to-day campaign management, including pacing, performance, optimization, and troubleshooting.
Utilize insights tools & strategies to help improve lifetime value for the organization.
Manage & execute test & iteration roadmaps for paid media campaigns and landing page optimization.
Work closely with media planning team to establish optimal budgets and marketing channel mixes that will yield the best results.
Measure, monitor & track all marketing KPIs. Ensure channel benchmarks are being met or exceeded. Use insights to identify areas for growth or improvement and update presentation decks going to senior leadership.
Work with ad ops & technical teams to ensure proper tracking & measurement across all marketing channels. Includes implementation of floodlights, vendor pixels, campaign click trackers, 1x1s, and offline phone numbers.

Requirements

Bachelors Marketing Preferred
2–3 years of experience in ad operations, with hands-on experience trafficking and managing campaigns in CM360
Direct experience with supporting any combination of the following is preferred: CTV, Online Video, Display and Streaming Audio
Experience with DV360 campaign optimization preferred
Strong understanding of digital ad ecosystem including online & offline tracking and measurement
Experience supporting the execution and monitoring of programmatic budgets for various channels.
Effective communicator - Ability to convey complex concepts in a clear & understandable way.
Can perform competitive analysis and support the development of strategic plans.
Proficient with MS Office, Google docs, and SharePoint. Able to create clear & effective presentations and proficient with spreadsheets (formulas, macros, and other automation capabilities are a plus)

Benefits

Health coverage for medical, dental, vision
401(K) saving plans with company match AND Pension
Tuition assistance
Floating holidays and PTO for community volunteer programs
Paid parental leave
Wellness programs
Employee discounts (membership, insurance, travel, entertainment, services and more!)

AAA Auto Club Enterprises

3.6 Glassdoor

AAA is a federation of fully taxpaying, not-for-profit motor clubs in the U.S. with more than 62 million members that has been serving motorists for more than a century. Auto Club Enterprises is a group of AAA clubs serving more than 17 million members in 21 states, employing more than 14,000 people directly and working with thousands of independent businesses that provide benefits and service to our members. Our more than 300 branches receive 8 million visits annually, 23 call centers take more than 24 million calls per year and AAA.com and the AAA Mobile app are used more than 54 million times per year.Club Locations:AAA Alabama (Alabama)AAA Northern New England (Maine, New Hampshire, Vermont)AAA East Central (Sections of Pennsylvania, Ohio, Kentucky, West Virginia and New York)AAA Tidewater (Southeastern Virginia)AAA Missouri (Missouri, Mississippi, Arkansas, Louisiana, and sections of Kansas, Illinois and Indiana)AAA Texas (Texas)AAA New Mexico (New Mexico)Automobile Club of Southern California (from Mono to San Diego Counties)AAA Hawaii Our Mission:Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.Our Values:RESPECT – Appreciate each other’s contributions.TEAMWORK – Excel through collaboration.RELEVANCE – Anticipate and adjust to evolving needs.CHARACTER – Do the right thing, honor our commitments.COMMITMENT – Relentlessly pursue excellence.We are committed to creating a workplace where all employees, regardless of background, or characteristics, are engaged, feel they belong and can grow and develop long careers with our organization. We are focusing on what we can do to help bring about meaningful change to advance diversity, inclusion and belonging in both our organization and our local communities

Founded in 1970

Costa Mesa, California, USA

6.7K employees (175 in marketing)

careers.ace.aaa.com

57% recommend to a friend

73% CEO approval

Salaries

Posted range

$86K/yr – $115K/yr

Taken straight from the job posting.

Programmatic median pay in the United States

$91K/yr

Most pay falls between $75K and $115K. Based on 579 salaries.

See all Programmatic salaries See more Programmatic jobs

See all AAA Auto Club Enterprises salaries

Marketing Team

Marketing Team Size

142 (2% of company)

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

21M

Monthly Google Ads Budget

$1.8M

Traffic Source Mix

37.9%

Direct

53.8%

Referral

6.4%

Social

0.5%

Paid

1.3%

Headcount Trend

Current headcount: ~6.7K

Links

careers.ace.aaa.com

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.