Vice President, Programmatic

Responsibilities

• Lead and oversee all aspects of programmatic strategy, being a trusted senior partner to clients
• Develop and execute holistic media strategies that extend beyond programmatic, incorporating cross-channel planning
• Identify and address operational challenges, resource needs, and client relationship dynamics
• Guide teams in managing multiple accounts with an in-depth understanding of financial models for each client
• Provide strategic leadership in client meetings and act as the escalation point for all major deliverables and issues
• Lead revenue forecasting, capability development, and cross-functional collaboration to optimize workflows and outcomes
• Ensure optimal team performance through active mentoring, professional development, and setting high standards for ADs, Supervisors, and Associates
• Champion agency-wide initiatives, including Groupe-level integration, best practices sharing, and knowledge exchange across offices
• Serve as a thought leader within the agency and industry by contributing to the agency’s evolving programmatic strategy and new business efforts
• Oversee staffing, resource allocation, and work-life balance, aligning team resources with account scopes and revenue

Requirements

• 10+ years in digital media or account planning, with a focus on cross-channel and programmatic strategies
• 6+ years of leadership experience in a media agency or media company, with a proven track record of client success and team development
• Extensive programmatic marketing expertise and an understanding of digital advertising trends
• Financial acumen with the ability to manage complex accounts and revenue models
• Exceptional leadership, communication, and presentation skills
• High-level proficiency in excel (managing complex spreadsheets) and PowerPoint (creating client decks)
• Experience anticipating challenges and implementing solutions proactively
• Strong knowledge of the external media marketplace and emerging trends

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off