Program Manager, Digital Marketing

Responsibilities

• Website Content Operations
• Update, and maintain azcommerce.com program pages, event pages, landing pages, microsites, forms, and media assets in Umbraco.
• Write and edit clear, audience-appropriate website content that supports program and event objectives.
• Coordinate website updates, form connections, and event integrations with external marketing/agency and technology partners.
• Maintain Board of Directors website content and publish approved agendas and meeting minutes within established deadlines.
• Manage content proofing and stakeholder approvals through Ziflow.
• Email Marketing and Campaign Management
• Plan, write, build, proof, schedule, and deploy recurring and program-specific email campaigns for programs/teams utilizing Marketing Cloud Account Engagement (Pardot), and from a segmented list defined before each project begins.
• Confirm marketing campaign objectives, audience segments, deliverables, and approval requirements with Program Managers or other stakeholders.
• Run recurring sends on their set rhythms: weekly event digests, bi-weekly and monthly newsletters, quarterly newsletters, and program-specific campaigns.

Requirements

• Bachelor's degree in marketing, communications, journalism, business, or a related field, or an equivalent combination of education and relevant experience.
• Minimum five (5) years of relevant marketing experience, including substantial hands-on responsibility for email campaigns, website content, and event promotion.
• Hands-on experience with an email marketing automation platform, preferably Pardot, and with a CRM, preferably Salesforce.
• Experience building and maintaining digital event registration, campaigns, and related marketing communications in a CMS such as Umbraco.
• Strong writing, editing, and proofreading skills, including website copy, email content, subject lines, and preview copy and content.
• Proven record of managing multiple projects and deadlines, working independently in a fast-changing environment, and meeting recurring send and event schedules.
• Proven writing and editing skills, with the ability to adopt different tones and write for different audiences.
• Ability to communicate, influence and build trust with many stakeholder groups, including program leaders, executives, agencies and vendors.
• Experience with proofing and approval tools such as Ziflow, and with project management and reporting tools, including Gantt charts and visual timelines.
• Strong organization, attention to detail, and proficiency with Microsoft Office Suite and web-based collaboration tools.

Preferred

• Hands-on experience with Salesforce Marketing Cloud Account Engagement/Pardot and Salesforce CRM.
• Experience with Umbraco, Eventbrite, Ziflow, and SharePoint.
• Experience marketing government, economic development, or other public-sector programs.
• Familiarity with public-sector website publishing and public-meeting document requirements.
• Experience coordinating website agencies, technology vendors, and digital integrations.
• Experience maintaining process documentation and improving marketing workflow.
• Able to manage internal customer relationships by relaying information and ideas through multiple-media formats in a clear, concise, and compelling manner.
• Exhibits great attention to detail and accuracy.