Product Marketing Strategist

Responsibilities

• Competitive intelligence (about 70% of your time)
• Track our key competitors. Conduct in-depth, always on analysis of our key competitors, spanning social media management, social listening, media monitoring and influencer marketing. Watch for product launches, pricing moves, marketing campaigns and company news.
• Be our early warning system. Be the first person at Sprout Social to share updates on emerging platforms and new features from established providers.
• Publish regular intelligence reports. Write clear, useful reports for stakeholders across research and development (R&D) and Product Marketing. Tell them what changed, why it matters and what we should do about it.
• Respond fast when competitors move. When a competitor releases a new feature, run a quick analysis. Share the key points with Sales and Customer Success (CS) so they can answer customer questions with confidence.
• Shape how we win. Go beyond reporting what competitors do. Recommend how we position against each one, where we can differentiate and what it will take to proactively win.
• Jump into deals. Support Sales in live, competitive deals. Help set the deal strategy and arm reps with the right proof points.
• Keep our competitive source of truth current. Maintain battlecards, comparison pages and talking points so customer-facing teams always have accurate information.
• Build a network of sources. Gather intelligence from analyst reports, review sites, win-loss interviews, and conversations with Sales and CS teams.
• Use AI to scale your work. Use AI tools to build core intelligence once, then systemize it across the company. Partner closely with our GTM Systems and Applied AI team in Revenue Operations to put competitive insight inside the tools Sales and CS use every day.

Requirements

• The minimum qualifications for this role include:
• 5+ years of experience in product marketing, competitive intelligence, analyst relations, market research or a similar role in business-to-business (B2B) software.
• Strong research skills. You can dig through product releases, reviews, filings and news, and separate signals from noise.
• Strategic communicator. Proactively deliver tailored market intelligence, trend updates, and high-impact recommendations to senior leadership and cross-functional teams.
• Strong AI skills. You use AI tools and large language models (LLMs) every day to research, analyze and create. You can turn one-off work into repeatable AI workflows that others use.
• Live deal enablement. Demonstrated experience supporting active B2B sales cycles through direct competitive deal consulting and live enablement.

Preferred

• Knowledge of the social media management, social listening or media intelligence market.
• Experience with competitive intelligence tools.
• Experience working with analyst firms, or supporting evaluations such as a Magic Quadrant or a Wave.
• Experience creating sales enablement materials such as battle cards.

Benefits

• Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
• Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
• Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
• Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
• Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
• Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
• Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
• Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
• Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
• Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line .