Product Marketing Sr. Manager (UCAN) Programmatic Ads

Responsibilities

• Drive end-to-end product go-to-market strategy for UCAN programmatic solutions, including DSP expansion, Programmatic Live, programmatic direct demand, supply curation (e.g. agency marketplaces), in-DSP measurement and audiences and new capabilities (e.g., DSP/SSP integrations)
• Define and champion Netflix’s programmatic positioning and value proposition, highlighting why and how buyers should transact programmatically versus direct buying and streaming/CTV competitors.
• Build UCAN’s programmatic go-to-market and operational strategy for retail and commerce media
• Serve as a strategic advisor to product and regional business leadership by establishing structured feedback loops and evidence-based processes grounded in customer insights, research, and market trends to shape global product strategy, roadmap prioritization, and feature enhancements.
• Direct the development of high-impact GTM materials and deliverables (e.g., pitch decks, demos, FAQs, battlecards, case studies) to bring solutions to life succinctly and persuasively.
• Lead internal and external enablement programs for ad sales teams, programmatic partners (DSPs, SSPs, trading desks), Mid-Market, and Emerging Business channels to drive programmatic depth, activation, and sales mastery.
• Drive alignment and execution of ad solution rollouts at tentpole events (e.g., CES, Upfront, Cannes), representing Netflix programmatic with clients, partners, and industry audiences.
• Partner with Comms, Ad Product, Marketing, and Research teams to translate ads portfolio strategy into clear customer messaging and leverage audience/industry insights to inform new offerings.
• Define success metrics, track adoption, pipeline influence, and campaign performance to continuously refine strategy, messaging, and investment.

Requirements

• 10-12+ years experience in product marketing within the programmatic advertising and/or B2B Advertising space
• Extensive knowledge of the programmatic ecosystem (demand and supply side, identity, measurement) and the ability to translate technical capabilities into compelling positioning and enablement strategies
• Deep knowledge of the ad-supported CTV streaming space and retail / commerce media
• Exceptional communication and storytelling skills
• Proven track record of leading multiple concurrent, high-visibility product launches and GTM programs from strategy through execution
• Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches, with the ability to influence senior internal stakeholders and external partners
• Have strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines.
• Experience working with agency holding companies, advertisers and technology partners in the US and/or Canada is a plus

Preferred

• Experience working with agency holding companies, advertisers and technology partners in the US and/or Canada is a plus

Benefits

• Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off.