Director, Product Marketing & Program Management

Responsibilities

• Product Marketing Leadership - Own product marketing strategy for Seeq’s portfolio, including product positioning, messaging, audience narratives, and value articulation. - Translate product direction, market needs, and industry priorities into clear market-facing narratives that connect problem, offer, value, and impact. - Develop and maintain core messaging frameworks, differentiated positioning, competitive narratives, and proof points for priority products, offers, and solutions. - Partner with Industries and Whole Offer Management to ensure market problems, buyer needs, and use cases are provided as input to product roadmap and offer narratives. - Support pricing, packaging, and offer commercialization work by contributing the messaging, value story, and launch inputs needed for successful rollout. 2. Launch and Program Management - Lead the planning and orchestration of major go-to-market programs, including launches, portfolio initiatives, campaign dependencies, and cross-functional milestones. - Own Campaign Program Management as a core function of the team, ensuring integrated planning across Product Marketing, Partner Marketing, Regional Marketing, ABX / Campaign Execution, Enablement, and Operations. - Build and manage the source of truth for launch timelines, dependencies, decision points, readiness criteria, and stakeholder accountability. - Establish standard launch and program frameworks, workback plans, governance routines, and post-launch retrospectives. - Ensure that major programs move from strategy to execution with clear owners, timing, and measurable outcomes. 3. Messaging, Narrative, and Asset Governance - Own the development and quality of core GTM assets, including portfolio decks, launch narratives, solution messaging, buyer-facing stories, FAQ frameworks, and value-based content. - Ensure consistency across portfolio-level messaging, product-level messaging, and campaign-level execution. - Partner with Field Enablement and Revenue teams to ensure product narratives are translated into usable field materials, seller plays, and launch-ready assets. - Maintain messaging discipline across products, offers, industries, and growth motions so the market hears a coherent Seeq story. 4. Cross-Functional GTM Alignment - Partner with the Senior Director, Go To Market to translate strategic priorities into a coordinated execution roadmap. - Work closely with Partner Marketing, Regional Marketing, and ABX / Campaign Execution leaders to ensure campaign and route-to-market plans reflect product priorities and launch timing. - Partner with Group Manager, Industries and Industry leaders to incorporate industry context, buyer priorities, and vertical proof points into product and launch strategy. - Work with Marketing Analytics and Infrastructure and AI GTM leaders to improve program visibility, workflow quality, and operating efficiency. - Partner with Product Management, Sales, Customer Success, Enablement, and Partner team to align launch readiness, field adoption, partner enablement, and market feedback loops. 5. Team Leadership and Operating Rhythm - Lead and develop a high-performing team across Product Marketing and Campaign Program Management. - Set clear goals, operating rhythms, prioritization rules, and development expectations for the team. - Create a disciplined planning cadence that improves launch quality, reduces execution confusion, and increases throughput across the GTM system. - Engage with Marketing Operations and AI GTM Engineering team to execute AI-First work processes that accelerate campaign scalability and campaign optimization. - Coach team members to operate with high standards for clarity, accountability, collaboration, and business impact. - Contribute to broader organizational design and talent development as the GTM model scales. Contribute to AI upskilling within team and across the marketing organization. Model AI usage for others.

Requirements

• 8+ years of experience in B2B SaaS, industrial software, or a similarly complex GTM environment, with significant experience in product marketing, program management, or go-to-market leadership.
• Experience in industrial verticals such as Oil & Gas, Chemicals, Pharma, Power & Utilities, Mining, Metals, and Materials, or similarly complex B2B domains.
• Proven track record of leading product marketing and launch initiatives from strategy through execution.
• Strong experience building positioning, messaging, audience narratives, and launch frameworks for technical or enterprise offerings.
• Demonstrated ability to run cross-functional programs with multiple stakeholders, dependencies, and deadlines.
• Experience partnering across Product, Sales, Customer Success, Revenue Operations, and Marketing functions.
• Strong people leadership skills, including experience managing and developing high-performing individual contributors and/or managers.
• Strong executive communication skills, including the ability to synthesize complexity into clear recommendations, plans, and narratives.
• You must be authorized to work in the country in which you reside. Seeq does not sponsor US F1 or H-1B work visas

Preferred

• Experience supporting whole offers, portfolio marketing, or solution-level commercialization.
• Familiarity with ABX, partner marketing, and regional marketing operating models.
• Experience with AI-enabled GTM workflows, content systems, and launch/program management tools.
• Familiarity with Seeq’s market context, including analytics, industrial applications, AI, and Decision Intelligence-related themes.

Benefits

• Competitive salary plus bonus incentives
• $190,000 - $195,000 USD base salary
• Benefits: - 12-week paid Seeq family leave - Unlimited PTO - Internet and mobile phone reimbursements - Medical benefits - Group term life insurance - Short-term and long-term disability insurance pre-tax benefits - Voluntary vision and dental (ortho) - Vacation bonus program - Employee Assistance Program - Generous home office allowance - The best co-workers (we've analyzed the data, so we know it's true.) - Pet-friendly workspace (your dog will be so happy to have you home) - You love your job!