Senior Product Marketing Manager

Responsibilities

• Lead B2B Product Marketing for Samsung TV Plus
• Serve as the primary point of contact for Product Marketing for Samsung TV Plus, working closely with cross functional teams to bring these offerings from launch into successful, always-on, must-buy offerings.
• Package New and Existing Offerings that Meet Customer Business Objectives - Take new TV Plus programming and develop from conception to launch advertising packages, working with content / BD teams to secure rights, pricing, and more.
• Build and Refine Value Propositions - Create clear, compelling narratives for Samsung TV Plus overall and for specific offerings/content, bringing industry and market intelligence into the mix
• Define the Samsung Product Arc - Work with Business Development, Content, Engineering, and Insights to build clear ‘sales ready’ turnkey programs, including cases, claims, and benchmarks that inspire confidence in sellers and adoption from clients.
• Partner Cross-Functionally - Work daily with Content BD, Programming, Marketing, Monetization and Sales to bring offerings to life. Regularly to go top-to-top and bring an informed recommendation on offering steer and deployment.
• Lead go-to-market planning and execution from concept through launch, adoption, and repeat playbooks, coordinating readiness across content and commercial teams.
• Use advertiser feedback, market intelligence, and adoption data to refine TV Plus offerings. Work with Monetization, Finance, Sales, and program management partners to prioritize rollouts and evaluate commercial performance.

Requirements

• CTV/Media/Advertising Product Marketing Expertise: 8+ years of experience in leading advertising-related product marketing programs, the majority of which have been spent driving leading product marketing programs in media, programmatic, sponsorship, and/or technology-related ad sales.
• Strong Packaging and Sponsorship knowledge: At least 5+ years of experience in sponsorships, packaging, and/or speciality moment offerings (e.g. tentpole moments, concert series, holiday, creators, talent, upfronts, etc). Strong familiarity with client expectations and outcomes, as well as industry standard pricing and bundling concepts.
• Experience developing and launching sponsorship within major media companies, broadcast networks, and streaming platforms, including CBS, NBC, ABC, FOX, ESPN, Netflix, Hulu, Disney+, and Tubi.
• Product Marketing Lifecycle Ownership: Experience in leading the full lifecycle of B2B, ads, or content product marketing development, from early-stage Product Manager / BD partnership to alpha/beta to general availability, partnering with cross-functional teams as needed.
• Proven Track Record of Successful Product Launches: Successfully developed, launched, and deployed new products, and accelerated adoption of existing products, especially within the CTV, programmatic, sponsorship, or advertising space.
• Outstanding cross-functional relationship: Particularly with Business Development, Content/Programming, Engineering, Product, L&D, Monetization, and Sales teams.
• Quantitative and GTM Familiarity: Proficiency in data analysis, basic 3rd party market research, and crafting product arc narratives.
• Bachelor’s degree in a related field (product, marketing, business, media, etc)

Preferred

• Strong Market Landscape Knowledge: Direct experience at or with leading media, CTV/OTT advertising platforms, or related programmatic platforms (e.g. Meta, Netflix, Google, HBO Max, Amazon Prime, Paramount, Disney, etc.)
• Familiarity with Samsung Ads products: Including but not limited to programmatic and direct offerings, device capabilities, and Samsung TV+ offerings
• Data-driven: Use data and metrics regularly to understand product adoption, quantify product feedback and performance, and overall commercial impact
• Excellent Communication: Strong written and verbal communication, as well as persuasive presentation skills
• Strong Operator: Exceptionally organized and operationally-focused