Specialist, Product Marketing

Responsibilities

• Product Marketing, Go-to-Market & ABM
• - Develop and maintain product positioning, messaging, value propositions, and key differentiators across assigned products and solutions.
• - Translate product features and capabilities into clear, compelling customer benefits and outcomes.
• - Develop and support go-to-market strategies and product launches, including target audiences, messaging, content, channels, and campaign plans.
• - Develop messaging frameworks tailored to key audiences, personas, markets, accounts, and use cases.
• - Develop and execute ABM strategies focused on high-value accounts, audience segments, markets, and growth opportunities.
• - Create account- and segment-specific strategies designed to move audiences from awareness and engagement toward conversion.
• Integrated Campaigns & Content
• - Translate product marketing and ABM strategies into integrated, multi-channel campaigns.
• - Support campaign execution across email, paid digital, organic social, web, webinars, events, nurture programs, and retargeting.

Requirements

• 3–7+ years of experience in marketing, product marketing, EdTech, education, or a related field.
• Strong writing and storytelling skills with the ability to translate complex product information into compelling customer-focused messaging.
• Experience developing and executing integrated digital marketing campaigns.
• Strong understanding of audience segmentation, personalization, and the customer journey.
• Strong project management skills and ability to manage multiple priorities and cross-functional stakeholders.
• Comfortable balancing strategic thinking with hands-on execution.