Payments Product Marketing Manager, Vice President

Responsibilities

• Own the payments customer journey and drive key performance indicators aligned to business goals across customer segments
• Define product marketing strategy, target customer definition, and jobs to be done — translating consumer insights into actionable marketing opportunities
• Lead go-to-market strategy and execution for new and existing products and features, shaping positioning, messaging narrative, and end-to-end launch plans
• Orchestrate channel strategies across owned, paid, and earned channels; set budgets and establish success metrics
• Drive cross-functional teams to deliver integrated marketing across the full customer journey — from awareness and consideration through engagement and retention
• Partner with Product, Research, Analytics, and Field teams to scope and deliver experience improvements that resonate with customers
• Track performance and engagement with payment solutions; communicate progress and insights to leadership and partner teams through data-backed storytelling
• Conduct competitive and market analyses to sharpen differentiation and inform positioning strategy
• Act as a change agent, driving product and marketing transformation and innovation across the organization

Requirements

• Formal training or certification on Product Marketing concepts and 7+ years applied experience
• 7+ years of progressive marketing experience in financial services, with a proven track record of developing data-driven strategies and leading high-impact campaigns that deliver measurable results
• Compelling storyteller who clearly communicates strategy, decisions, and measurable results to both team members and executive stakeholders
• Demonstrated ability to push boundaries and drive innovation while maintaining focus on the broader business impact
• Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights and quantifiable business results
• Proven ability to build strong cross-functional relationships and lead through collaboration in a highly matrixed organization
• Rigorous attention to detail with a passion for testing, learning, and taking calculated risks

Preferred

• Bachelor's degree in Marketing, Advertising, Communications, Digital/Technology, or Business
• Experience crafting compelling narratives through both verbal and written communication across diverse audiences
• Ability to think holistically and manage multiple initiatives simultaneously within tight deadlines
• Skilled at working in a continuously evolving environment with shifting priorities
• Proficiency in Microsoft Excel and PowerPoint for performance reporting and executive presentations

Benefits

• comprehensive health care coverage
• on-site health and wellness centers
• a retirement savings plan
• backup childcare
• tuition reimbursement
• mental health support
• financial coaching and more