Product Marketing Manager, Core Verticals
Boulevard
USA (Remote)
$83K/yr - $114K/yrIn-houseFull-timeMid level4+ years exp.
2 hrs ago
Product Marketing Manager
Louisville, CO (On-site)
$125K/yr – $133K/yrFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Description
Job Summary:
The Product Marketing Manager leads the development and execution of strategic marketing plans to drive brand awareness, consumer engagement, and product performance across a portfolio of consumer-packaged goods. This role is responsible for positioning, messaging, go-to-market planning, and lifecycle management to support revenue growth and market share expansion.
Key Responsibilities:
Collaborate with Marketing leaders in developing and executing 12 to 36-month product strategy, go-to-market plans for new product launches, line extensions, and other product-related marketing campaigns.
Collaborate with cross-functional marketing, ops, legal, and sales team members to align product marketing initiatives with business goals.
Coordinate integrated go-to-market plans across social, PR, creative, media, and channel marketing partners to align strategy, messaging, deliverables, and launch timelines.
Support the development of compelling product messaging, value propositions, key selling points, and content that resonate with target consumers and channel partners.
Partner with insights and analytics teams to track KPIs and measure the effectiveness of marketing campaigns and product performance.
Work with the Creative team to ensure timelines are met and projects are completed on time.
Manage the completion and submission of Product Stage Gate Steering committee presentation decks, business cases, and charters to facilitate the development of products.
Manage the product marketing aspects of packaging label declarations, packaging timelines related to product launches, label change management.
Ensure product accuracy and consistency across all customer touchpoints.
Support with ensuring product names, claims, and copy are legally approved and comply with regulatory.
Qualifications & Experience:
Bachelor's degree in marketing, Business, or related field
A minimum of 5 years of progressive experience in product or brand marketing, preferably within a CPG environment.
Proven success in launching and managing consumer products across multiple channels (e.g., grocery, mass, club, e-commerce).
Strong analytical skills with the ability to apply findings into actionable insights.
Excellent project management, communication, and presentation skills.
Deep understanding of the product development lifecycle and retail marketing dynamics.
Experience working with syndicated data sources (e.g., Nielsen, IRI) a plus.
Competencies:
Strategic thinking with strong commercial acumen.
Leadership and team-building skills.
Consumer-first mindset with creative problem-solving abilities.
Results-driven with a strong sense of ownership.
Ability to work in a dynamic, fast-paced environment.
Benefits:
Charlotte's Web offers a diverse, quality work environment, a great compensation package, and a comprehensive benefits package. Our benefits include medical/dental/vision insurance, pet insurance, 401K match, short and long-term disability, paid days off, and sick time.
Employees may be eligible for a discretionary bonus in addition to base pay. Annual bonuses are designed to reward individual contributions as well as allow employees to share in company results.
Recruiting for this role ends on 6/30/2026
We are an Equal Opportunity Employer.
The Product Marketing Manager leads the development and execution of strategic marketing plans to drive brand awareness, consumer engagement, and product performance across a portfolio of consumer-packaged goods. This role is responsible for positioning, messaging, go-to-market planning, and lifecycle management to support revenue growth and market share expansion.
Key Responsibilities:
Collaborate with Marketing leaders in developing and executing 12 to 36-month product strategy, go-to-market plans for new product launches, line extensions, and other product-related marketing campaigns.
Collaborate with cross-functional marketing, ops, legal, and sales team members to align product marketing initiatives with business goals.
Coordinate integrated go-to-market plans across social, PR, creative, media, and channel marketing partners to align strategy, messaging, deliverables, and launch timelines.
Support the development of compelling product messaging, value propositions, key selling points, and content that resonate with target consumers and channel partners.
Partner with insights and analytics teams to track KPIs and measure the effectiveness of marketing campaigns and product performance.
Work with the Creative team to ensure timelines are met and projects are completed on time.
Manage the completion and submission of Product Stage Gate Steering committee presentation decks, business cases, and charters to facilitate the development of products.
Manage the product marketing aspects of packaging label declarations, packaging timelines related to product launches, label change management.
Ensure product accuracy and consistency across all customer touchpoints.
Support with ensuring product names, claims, and copy are legally approved and comply with regulatory.
Qualifications & Experience:
Bachelor's degree in marketing, Business, or related field
A minimum of 5 years of progressive experience in product or brand marketing, preferably within a CPG environment.
Proven success in launching and managing consumer products across multiple channels (e.g., grocery, mass, club, e-commerce).
Strong analytical skills with the ability to apply findings into actionable insights.
Excellent project management, communication, and presentation skills.
Deep understanding of the product development lifecycle and retail marketing dynamics.
Experience working with syndicated data sources (e.g., Nielsen, IRI) a plus.
Competencies:
Strategic thinking with strong commercial acumen.
Leadership and team-building skills.
Consumer-first mindset with creative problem-solving abilities.
Results-driven with a strong sense of ownership.
Ability to work in a dynamic, fast-paced environment.
Benefits:
Charlotte's Web offers a diverse, quality work environment, a great compensation package, and a comprehensive benefits package. Our benefits include medical/dental/vision insurance, pet insurance, 401K match, short and long-term disability, paid days off, and sick time.
Employees may be eligible for a discretionary bonus in addition to base pay. Annual bonuses are designed to reward individual contributions as well as allow employees to share in company results.
Recruiting for this role ends on 6/30/2026
We are an Equal Opportunity Employer.
Charlotte's Web
Charlotte’s Web wasn’t started as a company, it started as a mission to create a world where good health is attainable for all. The Charlotte's Web extract was something we gave away to people who could benefit from it, a few at first and then many.We labor every day to make this dream a reality and dedicate all our efforts to making the most trustworthy and dependable hemp products. From our seeds, soil, and hands-on approach to farming, to our own FDA registered manufacturing facilities, our rigorous standards for quality and consistency set Charlotte’s Web products apart. That’s why we are the leader in the industry in product quality, safety, and consistency. Our high-quality hemp extract harnesses powerful botanical benefits. Our field is the science of botanics and unlocking their power is our focus. To that end, our mission remains at the core of everything we do: improve lives, naturally.
