Product Marketing Manager, Beverage and Toppings CBU

Responsibilities

• Vision/Strategy: Develop and drive assigned category plans and execution to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity)
• Cross-functional team leadership on key initiative products and programs
• Understands the Market
• • Understands the customer, competitor, consumer and Rich’s capabilities and other insights that will be leveraged to shape the category
• • Performs competitive analysis, market quantification and assessment
• • Leads Discovery work to generate new products and platforms within appropriate target segments
• • Drives VOCC for customer and consumer and translate into business opportunities
• • Owns responsibility for understanding the market driving insights that will shape strategy and drive outcomes
• Marketing Management
• • Manages Rich’s brand strategy and value proposition within the assigned category

Requirements

• Bachelor’s degree in marketing or related field required (MBA preferred) with 5+ years of experience delivering successes in a product marketing role. Experience in the food industry a plus
• Demonstrated ability in strategic planning in a product marketing role with proven success
• Solid financial skills to include P&L analysis and other analyses
• Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management
• Demonstrated ability in collaboration
• Demonstrated ability to organize and prioritize work
• Demonstrated leadership skills with cross functional resources through initiatives, projects and teams
• Proven track record of taking initiative and delivering results
• Solid software proficiency including Microsoft Office Word, Excel, PowerPoint
• Ability to travel 10-20% as needed