Product Marketing Lead, Enterprise

Responsibilities

• Own go-to-market and marketing for financial services and lead the launch of new verticals for Scale’s applications business
• Develop clear, compelling positioning and messaging for key personas in each vertical, including executive, technical, and business buyers
• Partner with sales leaders to build and maintain sales plays, battlecards, and enablement that sellers use in active deals, and support live pursuits with tailored messaging and executive briefings
• Create marketing assets, including decks, one-pagers, videos, blog posts, and web content, that communicate our value to vertical leaders and support our sales team’s pursuits
• Design and run integrated campaigns and account-based programs in partnership with sales, field marketing, growth marketing, product, and comms, and contribute directly to pipeline targets
• Work with field marketing and events teams to build vertical event strategies, content, and experiences that drive engagement with customers and target accounts
• Build the repeatable playbook for taking a new vertical to market, and make the case for where Scale invests next
• Measure what is working across verticals and accounts, and report on pipeline and program impact to sales and marketing leadership

Requirements

• 6+ years of product marketing, industry marketing, or segment marketing experience in B2B enterprise environments, with experience in financial services or another regulated industry (financial services preferred)
• A track record of building sales plays, deal support, and enablement alongside sales leaders, and of running ABM, field, or campaign programs tied to pipeline
• Experience launching or scaling a new vertical or segment, or a clear record of taking a second market to launch faster than the first
• An understanding of AI/ML technology and/or an intuition for how to build content for executive buyers, IT, and business users
• The ability to prioritize across several priorities, say no, and influence across functions and levels, including executives, without direct authority
• Excellent written and verbal communication, storytelling, and analytical skills, with strong attention to detail

Preferred

• Experience marketing AI, data, or developer platform products to enterprise buyers
• Experience launching a new vertical at a platform company
• Experience working with analyst relations teams
• Experience with customer marketing, including case studies, testimonials, and customer event participation