Product Marketing Lead

Responsibilities

• Develop clear, differentiated positioning and messaging for BlinkOps products, capabilities, and use cases
• Develop messaging frameworks and core narratives that can be used consistently across marketing, sales, product, and customer-facing channels
• Partner with Product Management to plan and execute go-to-market strategies for new products, features, and capabilities
• Create and maintain sales materials including pitch decks, battlecards, solution briefs, product overviews, and other customer-facing assets
• Work directly with GTM teams to understand objections, gaps, and customer feedback and turn those insights into better messaging and enablement
• Develop a strong understanding of frequent competitors, emerging trends, and evolving customer needs
• Own competitive intelligence and translate market insights into actionable positioning, messaging, and sales enablement that clearly articulate how BlinkOps is different
• Develop a deep understanding of our customers, their challenges, buying processes, and the problems they are trying to solve
• Use customer feedback, win/loss insights, market research, and performance data to continuously improve our approach
• Manage the analyst engagement strategy

Requirements

• 4–7 years of experience in product marketing, ideally at a security company
• Experience in a high-growth SaaS start up environment
• Proven ability to develop positioning, messaging, value propositions, and go-to-market strategies
• Strong understanding of enterprise B2B buying motions and how to communicate with technical and business stakeholders
• Excellent writing, storytelling, and presentation skills, with the ability to make complex concepts simple and compelling
• Demonstrated ability to independently drive multiple initiatives from strategy through execution
• An AI-first analytical and curious mindset, with the ability to use customer, market, competitive, and business data to inform decisions
• A strong bias toward action and a willingness to build, test, learn, and iterate in a fast-moving environment