Product Marketing Director

Responsibilities

• Go-to-Market Strategy : Lead the strategy, planning, and execution of integrated go-to-market programs across multiple products and personas, partnering with Product Management, Marketing, Business Development, Sales, Customer Success, and Partner teams to align priorities, remove barriers, and drive measurable business outcomes.
• Product and Market Leadership: Serve as a strategic advisor to senior stakeholders by listening to internal teams, synthesizing customer needs, partner input, competitive dynamics, and market trends, and recommending strategic changes that strengthen positioning, accelerate adoption, and improve business performance.
• Messaging and Positioning: Develop concise, differentiated product and market narratives that connect customer pain points, competitive advantage, measurable proof points, and executive-level business value.
• Pricing and Packaging: Define, evaluate, and support pricing and packaging recommendations to ensure market competitiveness, appropriate margin, and business sustainability.
• Marketing and Sales Content: Develop and deliver high-impact assets such as presentations, case studies, battlecards, videos, web pages, customer FAQs, competitive positioning, etc.
• Executive and Internal Enablement: Create executive-ready presentations, launch narratives, sales plays, customer success guidance, and partner enablement materials that translate strategy into clear actions for internal teams and decision-makers.
• Executive Communication and Leadership Alignment: Present market insights, launch readiness, risks, trade-offs, and recommendations to executive leaders; manage up by keeping leaders informed of key issues, decisions needed, and recommended steps to resolve obstacles. Collaborate on thought leadership and speaking opportunities with related industry principals.
• Partner and Stakeholder Influence: Manage complex partner relationships and cross-functional dependencies by building trust, listening to stakeholder input, identifying alignment gaps, influencing decision-makers, and guiding teams toward shared outcomes. Partner and collaborate with Senior Partner Marketing Manager on processes for creating collateral and communications aligned with Realpage strategic partners.
• Marketing Strategy: Partner with Demand Generation to define audience strategy, priority segments, messaging, offers, and campaign recommendations that support pipeline growth and business objectives.
• Competitive Intelligence: Provide an informed point of view and deliverables articulating where competition is headed or will emerge, and how to win at an individual product and competitor level.

Requirements

• 10 years of experience in B2B SaaS product marketing, with demonstrated success leading strategic go-to-market initiatives, advising senior stakeholders, managing complex partner relationships, and influencing cross-functional decisions.
• Mastery of foundational product marketing skills including value proposition development, GTM strategy, audience segmentation, product launches, content creation, sales enablement, and market research.
• Track record of building strong relations with product management, sales, and cross-functional teams.
• Excellent communication, storytelling, and presentation skills.
• Strong project management skills to plan and execute multiple workstreams simultaneously
• Bachelor’s degree in marketing, business, computer/information science, or related disciplines.

Preferred

• MBA is a plus but not required.
• Pragmatic Institute Product Marketing certification preferred.
• Prior experience marketing software solutions in multifamily property management segment including IoT automation, mobile access, and Wi-Fi technologies desired.
• Experience in one or more of the following software segments is a plus but not required: utility billing, submetering, sustainability analytics, energy reporting, AI solutions or related areas.

Benefits

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Performance-based bonus based on position.