Product Marketing Manager

Responsibilities

• Develop and execute go-to-market plans for new product areas, from launch strategy and packaging through enablement, rollout, and post-launch measurement.
• Partner with product and sales to define target segments, buyer personas, and launch goals, and drive cross-functional alignment on timelines and deliverables.
• Lead the verticalization of marketing and sales assets, adapting positioning, messaging, case studies, decks, and web content to the needs and language of specific industries.
• Provide deep market intelligence on our target audiences, especially procurement and finance teams: how they work from requisition and purchase order through receiving, invoice matching, and payment, what they want, and how they buy.
• Be an expert on the competitive landscape, including procure-to-pay and spend management vendors, and how competitors position their solutions. Build and maintain battlecards and competitive insights for sales.
• Develop compelling product positioning and messaging that resonates and differentiates Ottimate.
• Create content for website pages, slide decks, one-sheeters, product trainings, case studies, blog posts, and more.
• Bring customer and market insights back to the product team to inform the roadmap and prioritization.
• Build relationships with Ottimate customers through customer interviews, advisory boards, and industry events, and turn what you learn into messaging, content, and product feedback.
• Support customer retention and expansion with launch communications, adoption campaigns, and feature announcements.

Requirements

• 4+ years of experience in product marketing, including owning GTM plans and launches end-to-end
• Hands-on experience marketing invoice automation, procurement, purchasing, or procure-to-pay software
• Experience adapting positioning and assets for different industries or customer segments
• Strong grasp of GTM strategy, positioning, messaging, and solution packaging
• Working knowledge of procurement workflows, including requisitions, purchase orders, approvals, receiving, three-way matching, and supplier management
• Deep understanding of market trends and product lifecycles
• Experience in B2B SaaS; procurement, spend management, finance SaaS, or fintech is a strong plus
• Excellent communication and storytelling skills: written, verbal, and visual
• Comfort working cross-functionally and managing multiple projects in a fast-moving startup environment

Benefits

• Salary Range: USD $120,000-135,000 (depending on level) per year + annual bonus.
• Medical, Dental, Vision, and other Company-Subsidized Benefits for you and your family.
• Employer-sponsored 401(k) with company match.
• Paid Time Off (and the encouragement to use it).
• Promote from within philosophy.