Senior Product Marketing Manager (United States)

Responsibilities

• Customer Marketing & Advocacy: Build programs that deepen customer engagement, showcase customer impact, and turn successful customer relationships into stories, advocacy, and proof of value.
• Product Positioning & Messaging: Develop clear, differentiated positioning and messaging for Karat’s products, connecting customer needs to product capabilities and business value.
• Product Launches & Go-to-Market: Lead the planning and execution of product launches, partnering across teams to bring new capabilities to market and drive adoption.
• Sales Enablement: Create compelling presentations, product demos, and other materials that help go-to-market teams communicate Karat’s value, differentiate against competitors, and win business.
• Product & Market Insights: Bring customer feedback, competitive intelligence, and market trends into product and marketing decisions, challenging assumptions and identifying opportunities to strengthen Karat’s products.

Requirements

• 7+ years of experience in product marketing for B2B technology, with the ability to understand products in depth, partner closely with Product Managers, and translate product capabilities into clear positioning, messaging, and go-to-market strategies
• Successful history leading at least one (1) product launch for a U.S. or global market
• Experience leading or significantly contributing to a customer marketing or advocacy program, from identifying customers and developing stories to enabling Sales and activating customer voices across channels
• Outstanding English-language writing skills and a sharp instinct for language, narrative, and word choice; you can make complex ideas clear and compelling
• Experience creating compelling presentations, product demos, training materials, and other assets that help GTM teams understand the product, communicate its value, and win business
• Deep history of taking initiative, bringing cross-functional teams along, and driving important work from start to finish; you hold yourself to a high standard, do what it takes to deliver excellent work, and look for ways to make your programs and the broader team more effective
• This position is only available to candidates residing in the following U.S. states: FL, IL, MA, MO, OR, TX, and WA. While our team operates 100% remotely , we are currently limiting hiring to these specific locations. Applications from other states will not be considered at this time.
• Immigration sponsorship is not available.