Product Marketing Manager

Responsibilities

• Plan the work and set up the inputs. Decide what gets made and when, based on the launch calendar, what sales is running into, and where our proof is thin. Give each agent what it needs to get the draft right: the customer interview, the source data, the messaging, and the goal the asset has to hit.
• Review and approve what our agents produce. Case studies, one-pagers, competitive comparisons, release notes, and enablement all pass through you before they reach sales, customers, or the public. Check every claim against its source, and make sure it matches our messaging and how we want to show up as a company. Review high-stakes assets line by line; spot-check routine ones and widen the check when you find a problem.
• Tune the agents. When an asset is wrong, fix the cause: the instructions, the examples, the source data, or the quality checks. Keep a running log of the errors you catch, and use it to cut the review each asset needs over time.
• Customer lifecycle communications. Own our customer lifecycle comms program: every email that goes out to our customers, from onboarding and feature announcements to the monthly product newsletter, plus release notes, customer webinars, and the promotion around them. We ship fast, and your job is to make sure customers know what we've released and start using it. Release notes go out within 48 hours of release, every channel stays on schedule, and emails are measured on the feature activation they drive, not open rates.
• Voice of the customer and the market. Stay close to what customers and operators are saying, and to how the market is changing as AI reshapes what restaurants expect from their technology. Bring it into the company, to product, sales, CS, and the exec team, and back out as content that earns attention: the stories, points of view, and formats that get operators reading, watching, and sharing.
• Case studies and proof. Run case study production start to finish. Interview newly launched customers and the internal teams behind them, find the compelling angle, and validate the data. Our case study builder turns one interview into a web page, PDF, sales slide, and social-ready content; you make sure every version is accurate and worth reading.
• Get sales, CS, and partners the right information at the right time. Know what a rep needs at each deal stage and against each competitor, and make sure our competitive and product hubs deliver it where they already work, before they have to ask. Keep CSMs informed on customer launches so they can speak to them with other customers. Track what gets used, retire what doesn't, and close the gaps you hear about on calls.
• Customer-win content. Keep a steady flow of customer-win and launch content ("this brand launched this week, here's why it's interesting") for internal channels, partner channels, and our social team to publish.
• Competitive content for SEO and AEO. Write and publish the comparison and alternative content that wins bottom-of-funnel searches and gets cited by AI answer engines like ChatGPT, Claude, and Google's AI Overviews. Work with Growth on which queries to target and how to measure results.
• AEO-ready help center. Make sure our public help center articles answer the questions buyers and AI engines actually ask: clear questions, direct answers, current facts, and the context for when and why to use a feature, not just how. Embed video where it helps, and find stale or missing articles before a prospect or a competitor does.

Requirements

• 5+ years in B2B SaaS, including 2-3 years in product marketing, content marketing, customer marketing, or a closely adjacent role.
• A sharp editor's eye for factual accuracy, tone, and claims you can defend.
• Hands-on, daily use of Claude Code, with something you built or improved that other people use. You don't need to be an engineer.
• SEO or AEO content experience: you know how comparison and alternative pages win, and how AI answer engines choose what to cite.
• Experience conducting customer interviews and finding the story inside them.
• A track record of working productively with sales and customer success, and of getting them information they actually used.
• Experience running a customer lifecycle email program or other recurring customer communications, such as a newsletter, webinar series, or release notes, and shipping on schedule.
• Experience with LaunchNotes, Ortto, or similar tools is a plus.
• Experience influencing cross-functional teams you don't manage, and presenting to executives.
• A habit of keeping up with your market and turning what you learn into content people actually seek out.

Preferred

• Experience with LaunchNotes, Ortto, or similar tools is a plus.
• Restaurant, retail, or hospitality technology experience is a plus, not a requirement.