Product Marketing Director - Paze

Responsibilities

• Own product marketing strategy for Paze ecommerce and emerging payment experiences, including new use cases, segments, channels, and in-person/NFC-enabled payments.
• Develop segmentation and identify priority opportunities across consumers, merchants, verticals, financial institutions, and ecosystem partners.
• Build differentiated positioning, and messaging that clearly articulate the value of Paze to key audiences.
• Translate customer and market insights into product strategy, partnering with Product to identify unmet needs, evaluate opportunities, and influence roadmap priorities.
• Lead go-to-market strategy for new capabilities and use cases, including positioning, messaging, launch planning, partner readiness, activation, and optimization.
• Partner with Insights and Analytics to test value propositions, assess market opportunities, understand customer needs, and measure performance.
• Create a market-to-product feedback loop, synthesizing customer, partner, competitive, and performance insights into actionable recommendations.
• Define and track success metrics for product marketing and go-to-market initiatives, including adoption, activation, usage, and other relevant business outcomes.
• Serve as a central connector across Product, Marketing, Insights, and Partnerships, aligning teams around customer needs, priorities, launches, and success measures.
• Partner with Legal, Risk, Compliance, and Communications to ensure messaging and product claims are accurate, compliant, and reinforce trust.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and relevant experience.
• Typically, a minimum of 15 years of progressive experience in product marketing, product strategy, go-to-market, growth, or related roles, preferably within payments, fintech, ecommerce, digital commerce, or technology.
• Demonstrated experience developing segmentation, positioning, value propositions, messaging, and go-to-market strategies.
• Experience launching new products, capabilities, or use cases and driving adoption and optimization.
• Strong customer and market orientation, with the ability to turn research, customer feedback, competitive intelligence, and data into strategic recommendations.
• Proven ability to partner with Product and translate market needs and customer insights into product and roadmap recommendations.
• Ability to move between strategic thinking and hands-on execution in a fast-moving, evolving environment.
• Strong cross-functional leadership, influencing, communication, presentation, and storytelling skills.
• Background and drug screen.

Preferred

• Experience in payments, digital wallets, ecommerce, checkout, contactless/NFC payments, or digital commerce.
• Understanding regulatory, risk, privacy, and compliance considerations within payments and financial services.

Benefits

• Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
• 401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
• Paid Time Off – Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
• 12 weeks of Paid Parental Leave
• Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.