Product Marketing Associate, Innovation

Irvine, CA (Hybrid)

$98K/yr – $113K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive product development for Taco Bell innovations using consumer learning and cross-functional collaboration.

  • Own cross-functional development briefs and test plans with Consumer Insights and Product Development.
  • Must-have: 2+ years in CPG or QSR product development.
  • Standout: Collaboration across insights, operations, and agency partners to execute test markets.

Job Description

Responsibilities

  • Analyze competitive food & beverage landscape, and new & emerging food trends to support the identification of new menu innovation opportunities
  • Collaborate with Consumer Insights and Product Development partners to generate new product ideas, write concepts and execute product test plans
  • Partner with Coach, Consumer Insights and Product Development partners to produce product development briefs anchored in consumer learning and cultural trends to deliver against business objectives and brand goals
  • Support test market calendar execution by collaborating with cross-functional teams from a variety of departments including Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, and Agency partners

Requirements

  • BA or BS Degree required; MBA preferred.
  • 2+ years industry experience preferred.
  • Positive, can-do attitude and collaborative leadership style.
  • Relevant experience in well-established CPG products or in QSR/Restaurant industry.
  • Genuine passion for food and customer experience.
  • Strong analytical and creative problem solving skills.
  • Strong project management, presentation, and interpersonal/influencing skills.

Benefits

  • Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
  • Onsite childcare through Bright Horizons
  • Onsite dining center and game room (yes, there is a Taco Bell inside the building)
  • Onsite dry cleaning, laundry services, carwash,
  • Onsite gym with fitness classes and personal trainer sessions
  • Up to 4 weeks of vacation per year plus holidays and time off for volunteering
  • Generous parental leave for all new parents and adoption assistance program
  • 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
  • Comprehensive medical & dental including prescription drug benefits and 100% preventive care
  • Discounts, free food, swag and… honestly, too many good benefits to name
Taco Bell logo

Taco Bell

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. At Taco Bell, we’re Cultural Rebels.

Founded in 1962
Irvine, CA, US
76K employees (1,009 in marketing)

Traffic Signals

Monthly Visitors
9.9M
Monthly Google Ads Budget
$298.3K
Traffic Source Mix
Search
61.5%
Direct
33.1%
Referral
3.6%
Social
0.6%
Paid
1.1%

Headcount Trend

Current headcount: ~82.2K

Marketing Team

Marketing Team Size
352 (0% of company)
Median Career Experience
12 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$13.7M
Last Raise
$13.7M
Series A, 4 years ago

Funding History

  • Jun 2022
    Series A
  • Nov 2006
    Debt Financing • $13.7M

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