Company overview

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. At Taco Bell, we’re Cultural Rebels.
Founded in 1962
Irvine, CA, US
76K employees (1,009 in marketing)

Salaries

Typical salary range

$117,950 – $131,250

/ yr

Help build salary transparency at Taco Bell

Share your compensation anonymously to see full data.

Contribute

People

Hiring activity

Open marketing jobs over time

47 open now

Headcount trend

Company growth over the last 12 months

Headcount +14.9% year over year

Funding

Total funding

$13.7M

Last raise

Series A, 4 years ago

Funding history

Jun 2022

Series A Taco Bell

Nov 2006

Debt Financing Taco Bell · $13.7M

Audience

Monthly website visitors
9.9M
Month over month-6.4%
Quarter over quarter-11.3%
Top sourceSearch (61.5%)
Ad budget per month$298.3K
Average search rank53.3
Traffic source mix
Search
61.5%
Direct
33.1%
Referral
3.6%
Paid referral
1.1%
Social
0.6%

LinkedIn followers

Follower count and growth

Total followers

283.9K

12-mo growth

+16.7%

Monthly growth

+2.7%

News

Links