Sr. Associate Manager, Marketing Menu Strategy and Experience

Irvine, CA (Hybrid)

$122K/yr – $135K/yrSenior Level5+ years expFull time

Posted 11 days ago

Job Summary

Own end-to-end in-restaurant merchandising and menu execution, partnering across teams to translate brand strategy into actionable go-to-market plans while optimizing the customer journey and managing merchandising budgets and promotions.

Own end-to-end in-restaurant print merchandising and go-to-market planning
Lead cross-functional collaboration to align with Brand Plan and menu strategy
Incorporate research and field insights to improve customer journey and merchandising effectiveness

Job Description

Responsibilities

Menu Experience Integration
Collaborate with cross-functional partners through integration of the broader menu strategy into in-restaurant merchandising and communication
Translate Menu Strategy and team initiatives across all channels into clear, consistent plans that deliver on accuracy and flawless execution
Serve as the Menu Subject Matter Expert, driving merchandising strategies that support sales performance and align to the national Brand Plan
Own the end-to-end go-to-market in-restaurant print merchandising process – planning to execution - translating national Brand ensuring accuracy, speed, and consistency
Partner with agencies, franchisees, and internal cross-functional teams to develop, review, and refine creative to meet Brand and Operational standards
Oversee the management of production, fulfillment, and distribution vendors to ensure flawless execution of merchandising materials
Continuously optimize the Restaurant Experience by adapting merchandising based on performance, feedback, and business needs
Customer Journey & Insights
Own the in-restaurant customer journey, identifying opportunities to improve the customer experience at every stage

Requirements

Bachelor's Degree required
Minimum 5+ years of relevant experience in Marketing , Advertising or Communications
Strong strategic ability to translate overarching brand strategies visually to create ease for the consumer, drive food crave, and elevate the Brand
Experience working with cross functional teams and agency partners to create omnichannel merchandise within retail industry and / or franchised business a plus
Demonstrated leadership, project management, and planning skills
Strong organizational skills , process driver, and high level of attention to detail
Self-motivated with a strong drive for results

Benefits

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, and carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name

Taco Bell

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. At Taco Bell, we’re Cultural Rebels.

Founded in 1962

Irvine, CA, US

76K employees (1,009 in marketing)

tacobell.com