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Taco Bell

Sr. Associate Manager, Marketing Menu Strategy and Experience

Irvine, CA (Hybrid)

$122K/yr – $135K/yrSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Own end-to-end in-restaurant merchandising and menu execution, partnering across teams to translate brand strategy into actionable go-to-market plans while optimizing the customer journey and managing merchandising budgets and promotions.

  • Own end-to-end in-restaurant print merchandising and go-to-market planning
  • Lead cross-functional collaboration to align with Brand Plan and menu strategy
  • Incorporate research and field insights to improve customer journey and merchandising effectiveness

Job Description

Responsibilities

  • Menu Experience Integration
  • Collaborate with cross-functional partners through integration of the broader menu strategy into in-restaurant merchandising and communication
  • Translate Menu Strategy and team initiatives across all channels into clear, consistent plans that deliver on accuracy and flawless execution
  • Serve as the Menu Subject Matter Expert, driving merchandising strategies that support sales performance and align to the national Brand Plan
  • Own the end-to-end go-to-market in-restaurant print merchandising process – planning to execution - translating national Brand ensuring accuracy, speed, and consistency
  • Partner with agencies, franchisees, and internal cross-functional teams to develop, review, and refine creative to meet Brand and Operational standards
  • Oversee the management of production, fulfillment, and distribution vendors to ensure flawless execution of merchandising materials
  • Continuously optimize the Restaurant Experience by adapting merchandising based on performance, feedback, and business needs
  • Customer Journey & Insights
  • Own the in-restaurant customer journey, identifying opportunities to improve the customer experience at every stage

Requirements

  • Bachelor's Degree required
  • Minimum 5+ years of relevant experience in Marketing , Advertising or Communications
  • Strong strategic ability to translate overarching brand strategies visually to create ease for the consumer, drive food crave, and elevate the Brand
  • Experience working with cross functional teams and agency partners to create omnichannel merchandise within retail industry and / or franchised business a plus
  • Demonstrated leadership, project management, and planning skills
  • Strong organizational skills , process driver, and high level of attention to detail
  • Self-motivated with a strong drive for results

Benefits

  • Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
  • Onsite childcare through Bright Horizons
  • Onsite dining center and game room (yes, there is a Taco Bell inside the building)
  • Onsite dry cleaning, laundry services, and carwash
  • Onsite gym with fitness classes and personal trainer sessions
  • Up to 4 weeks of vacation per year plus holidays and time off for volunteering
  • Generous parental leave for all new parents and adoption assistance program
  • 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
  • Comprehensive medical & dental including prescription drug benefits and 100% preventive care
  • Discounts, free food, swag and… honestly, too many good benefits to name
Taco Bell logo

Taco Bell

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. At Taco Bell, we’re Cultural Rebels.

Founded in 1962
Irvine, CA, US
76K employees (1,009 in marketing)
tacobell.com

Salaries

Posted range

$122K/yr – $135K/yr

Taken straight from the job posting.

General Marketing median pay in the United States

$88K/yr

Most pay falls between $68K and $125K. Based on 15,229 salaries.

See all General Marketing salariesSee more General Marketing jobs
See all Taco Bell salaries

Funding

Total Funding
$13.7M
Last Raise
$13.7M
Series A, 4 years ago

Funding History

  • Jun 2022
    Series A
  • Nov 2006
    Debt Financing • $13.7M

Traffic Signals

Monthly Visitors
9.9M
Monthly Google Ads Budget
$298.3K
Traffic Source Mix
Search
61.5%
Direct
33.1%
Referral
3.6%
Social
0.6%
Paid
1.1%

Headcount Trend

Current headcount: ~82.2K