Principle Marketing Associate, Talent Partnerships

Responsibilities

• Talent Strategy & Integration: Define and execute the talent partnership strategy, recommending innovative ways to leverage talent across broader brand marketing campaigns and experiences.
• Sourcing & Relationship Management: Source, vet, and build long-term relationships with talent, creators, and partner representatives who align with Velocity Black’s luxury ethos.
• Contracting & Negotiation: . Work alongside legal and our agency partners to oversee contract negotiation, drafting, and execution, including rights management, deliverable scoping, and budget oversight.
• Campaign Management & Execution:   Lead activation planning and cross-functional execution for all talent-led initiatives, ensuring seamless delivery on contract scope and company KPI’s.
• Activation & Experiential Marketing: Partner with the events team to drive talent integration, amplification and campaigns into our events strategy that helps showcase Velocity Black’s unique value proposition across travel, dining, and experiences.
• Performance Measurement & KPIs: Establish performance benchmarks, set clear campaign targets, and track ROI across talent activations to measure brand reach and value.

Requirements

• Bachelor’s Degree or Military Experience
• At least 4 years of experience in brand strategy or influencer marketing experience with experience managing channels, agency or client side
• At least 4 years of experience in planning, executing and analyzing marketing programs
• At least 4 years experience in managing creative agency processes, partnering with creative teams and developing creative optimization frameworks

Preferred

• Masters degree in marketing or business
• 5+ years of experience in marketing for the travel industry or for a premium brand
• 5+ years of experience in talent or creator management and procurement
• 5+ years of experience driving optimization plans and creative strategy
• 5+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity