Principal Product Marketing Manager

Responsibilities

• Establish clear, differentiated positioning for Siteimprove in SEO and AEO that strengthens market leadership in an AI-first search landscape
• Enable consistent, high-impact messaging across personas—from practitioners to executives—that improves engagement and conversion
• Translate complex AI and search innovations into compelling value propositions that drive customer understanding and demand
• Build and operationalize a scalable messaging framework that aligns all GTM teams and accelerates execution
• Elevate Siteimprove’s perception as a market leader in SEO and AEO across customers, prospects, and analysts
• Deliver successful quarterly launches of new SEO/AEO agentic capabilities that drive adoption and revenue growth
• Identify and prioritize high-value segments, ICPs, and use cases to maximize pipeline and market penetration
• Drive measurable pipeline generation and customer acquisition through integrated campaigns with Growth and Field Marketing
• Increase Siteimprove’s visibility and credibility as a category leader in AEO and AI-driven search
• Generate high-impact thought leadership that shapes market perception and drives inbound demand

Requirements

• 8–12+ years of experience in product marketing, SEO/AEO, or a related domain, preferably within SaaS
• Deep domain expertise in SEO/AEO, including technical SEO, content strategy, search analytics, and answer optimization
• Hands-on experience or working knowledge of generative AI, including prompt engineering, embeddings, and retrieval
• Proven track record of owning go-to-market strategy and driving measurable business impact (pipeline, adoption, revenue)
• Demonstrated ability to build and execute strategic positioning, messaging, and category narratives
• Bachelor’s degree required; MBA or equivalent advanced degree preferred

Benefits

• Open Paid Time Off (OPTO) for vacation, personal illness, mental health, or caring for a family member, plus paid holidays, volunteer leave, parental leave, and our Step Back In program to support a smooth transition back to work.
• Comprehensive benefits: Medical, dental, and vision coverage, Health Savings Account (HSA), Flexible Spending Accounts (FSA), employer-paid life and disability insurance, employee assistance programs, virtual care, wellness resources, and more.
• Prepare for the future: 401(k) with company matching contributions, life and AD&D insurance, and financial wellness resources to help you plan for the future.