PPC Associate

Boston, MA (Hybrid)

$68K/yr – $102K/yrMid LevelFull time

Posted 23 hrs ago

Job Summary

Own and optimize global paid search programs across search, display, shopping, and YouTube; drive performance in the Americas and other markets, collaborating with channel specialists and reporting insights to partners.

  • Own end-to-end paid search optimization across Google and Microsoft platforms.
  • Drive global campaigns with a focus on the Americas and cross-functional collaboration.

Job Description

Responsibilities

  • Identify optimization opportunities throughout the paid search marketing funnel.
  • Build, launch and monitor search, display, shopping and YouTube campaigns.
  • Manage daily campaign activity across Google and Microsoft advertising platforms.
  • Report campaign results and practical recommendations to internal partners.
  • Work with channel specialists to identify new performance opportunities across global markets.
  • Improve global campaign performance globally, with a key focus on the Americas.
  • Support projects connected to the team’s 2027 strategic goals.

Requirements

  • Managed paid search campaigns for an agency or in-house digital marketing role.
  • Built account and keyword strategies using remarketing, performance targets, automation tools including working with Google Shopping.
  • Launched and optimized advertising through Google Ads and Microsoft Advertising.
  • Created audience segments in Adobe Analytics or Google Analytics, then used them for campaign optimization and evaluation.
  • Allocated campaign budgets against planned activities, profitability measures and sales-growth outcomes.

Preferred

  • Worked with performance dashboards using Tableau, PowerBi, Looker Studio or Omniscope.
  • Delivered global paid search campaigns involving market-specific content or language localization.
  • Operated bid-management platforms such as Search Ads 360, Skai or Marin.

Benefits

  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
the LEGO Group logo

the LEGO Group

4.0 Glassdoor

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

Founded in 1980
Billund, Region of Southern Denmark, DNK
20K employees (2,826 in marketing)
76% recommend to a friend

Salaries

Posted range

$68K/yr – $102K/yr

Taken straight from the job posting.

Paid Search median pay in the United States

$90K/yr

Most pay falls between $73K and $110K. Based on 1,217 salaries.

See all the LEGO Group salaries

Traffic Signals

Monthly Visitors
60.8M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
44.9%
Direct
48.6%
Referral
3.4%
Social
1.5%
Paid
1.4%

Headcount Trend

Current headcount: ~21.1K
the LEGO Group logo

PPC Associate

the LEGO Group · Boston, MA · Hybrid