Freelance Senior Paid Search Manager

Responsibilities

• Own Google Ads campaigns across Search and YouTube for Healthcare and Life Sciences clients, from strategy and build through optimization and reporting; potentially support Bing campaigns.
• Manage budgets, bids, keywords, and testing, and report on results with clear insights and recommendations.
• Plan, build, and manage paid campaigns across Meta, LinkedIn, X, and Reddit for clients whose programs include social.
• Build internal processes that keep campaigns moving on schedule and serve as a client point of contact alongside the Account Manager.
• Mentor and train other media team members as the discipline and its processes mature.
• Shape compliant approaches to reaching hard-to-find and protected patient populations using de-identified condition-based audiences, contextual targeting, and privacy-safe data partners.
• Apply experience with NPI-based identity resolution and healthcare-specific programmatic platforms to guide HCP campaigns.
• Bring working knowledge of FDA/OPDP requirements, fair balance, Important Safety Information (ISI), and claims substantiation; help shape internal processes in partnership with the in-house MLR/medical team.

Requirements

• 3+ years of hands-on paid search experience (typically 3–5 years at the Senior level, 5+ at the Supervisor level), with a track record of managing budgets and reporting on performance across multiple platforms.
• Paid search expertise from strategy through implementation, reporting, and management, including Google Ads Search and YouTube programs.
• Paid social experience running Meta and LinkedIn campaigns for select clients alongside search; X and Reddit experience a plus.
• Strong communication skills and comfort working directly with clients and account teams.

Preferred

• Experience with Google Analytics, Adobe, GTM, and related tools.
• Experience with Bing/Microsoft Advertising.
• Agency-side experience supporting multiple clients or brands simultaneously, ideally in healthcare or life sciences.
• Direct pharmaceutical or highly regulated healthcare advertising experience on DTC or HCP campaigns.
• Experience navigating Google pharmaceutical manufacturer certification or comparable platform healthcare policies.
• Familiarity with HIPAA-related constraints on health-data targeting and measurement, tracking-pixel risks, and compliant healthcare tagging/measurement vendors.
• Comfort working with client-side medical, legal, and regulatory stakeholders and with MLR review platforms such as Veeva PromoMats.

Benefits

• Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions.
• 401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan.
• Parental Leave. Generous paid time off for parents to bond with their newest addition.
• Professional Development. Each employee has an annual budget to allocate to professional development opportunities.
• And more! We offer flexible time off, life insurance, LTD, a robust employee assistance program, and more!