Google Ads Optimization Lead
Peta Careers
USA (Remote)
$150K/yr - $198K/yrIn-houseFull-timeSenior level7+ years exp.
9 hrs ago
Google Ads Bid & Automation Strategist
USA (Remote)
$126K/yr – $156K/yrMid Level4+ years expFull time
Posted 10 hrs ago
Job Summary
Own the design and optimization of Google Ads bidding and automation programs, building repeatable experiments, guardrails, and playbooks while guiding account teams through complex platform behavior.
- Lead bidding framework design for Search, Shopping, and Performance Max
- Establish measurement, experiments, alerts, and playbooks to improve pacing, efficiency, and tracking health
Job Description
Responsibilities
- Designing bidding frameworks for Search, Shopping, and Performance Max
- Setting guardrails for targets, budgets, and bid strategy changes
- Diagnosing volatility through auction, query, and conversion signals
- Creating repeatable experiments on bidding and portfolio strategies
- Building automated alerts for pacing, efficiency, and tracking health
- Documenting playbooks and teaching account teams
Requirements
- 4+ years with Google Ads bidding and optimization
- Deep fluency in tCPA, tROAS, value-based bidding, and portfolio strategies
- Strong measurement and experimentation discipline
- Ability to explain complex platform behavior in plain language
- Structured, systematic approach to analysis
Benefits
- Fully remote, flexible US schedule
- Complete health, dental, and vision coverage
- 4 weeks PTO plus holidays
- Generous technical learning budget and certification coverage
- Hardware, software, and workspace budget
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Salaries
Posted range
$126K/yr – $156K/yr
Taken straight from the job posting.
The middle of this range ($141K) is 88% above the median base salary for Paid Search Strategist roles in the United States ($75K).
Paid Search Strategist median pay in the United States
Most pay falls between $70K and $80K. Based on 40 salaries.
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