Retail Paid Search Manager
DEPT®
USA (Remote)
$70K/yr - $85K/yrAgencyFull-timeMid level
1 day ago
PPC Specialist
USA (Remote)
$55K/yr – $70K/yrEntry Level1+ years expFull time
Posted 12 hrs ago
Job Summary
Own end-to-end paid search initiatives from setup and optimization to reporting and client collaboration, ensuring data integrity and continual improvement across campaigns.
- Lead campaign creation, optimization, and performance reporting
- Coordinate with the Senior Paid Search Specialist and client teams on strategy and insights
- Maintain adherence to processes while seeking automation opportunities
Job Description
Responsibilities
- Build and launch campaigns, ad groups, ads, and assets based on strategy set by the Senior Paid Search Specialist
- Implement daily and weekly optimizations, including bid, budget, keyword, and ad copy updates
- Review search term reports and manage negative keyword lists across accounts
- Google Search (core focus), Performance Max & Local Services Ads (LSA)
- Microsoft Ads (nice to have)
- Monitor account health, budget pacing, and performance daily, flagging anomalies quickly
- Track ROAS, Booked Jobs, lead volume, CPL, and lead quality
- Pull data and prepare monthly reports and performance summaries for client meetings
- Review call recordings and call tracking data to identify lead quality trends
- Help reconcile ad platform data with CRM data (e.g., ServiceTitan, HubSpot)
Requirements
- 1-3 years of hands-on PPC experience (agency or in-house), ideally in lead generation
- Working knowledge of Google Ads, especially Search campaigns
- Google Ads certification (or the ability to earn it within your first 60 days)
- Strong Excel / Google Sheets skills (pivot tables, lookups, basic formulas)
- Familiarity with Google Analytics 4 and conversion tracking basics
- Strong attention to detail and the ability to follow processes accurately
- Ability to take direction, accept feedback, and manage multiple tasks and deadlines
- Clear written and verbal communication
- Curiosity and a drive to grow into a strategic PPC role
Preferred
- Experience with Local Services Ads or Performance Max
- Experience with Microsoft Ads
- Exposure to paid social
- Call tracking platform experience (e.g., CallRail)
- ServiceTitan or HubSpot experience
- Home services marketing experience
Benefits
- Salary Starting at: $55 - 70k
- Paid Time Off : Enjoy 15 PTO days to recharge and maintain work-life balance.
- Location: Remote or Memphis, TN
- Flexible Work Arrangement : Can work remotely or from Memphis office
- Professional Development : Hands-on mentorship from our Senior Paid Search Specialist, plus opportunities to attend conferences, pursue certifications, and stay ahead in the evolving digital marketing landscape.
Search Marketing Pros
Search Marketing Pros is a Memphis based Digital Marketing Agency that specializes in Search Engine Optimization (SEO / Organic) Services, Search Engine Marketing (SEM / Google Ads) Management, Paid Search Management (PPC), Social Media Advertising (Facebook / Instagram / TikTok Ads), Conversion Rate Optimization (CRO) Services and more!Our agency is different because we utilize customer-centered campaigns across channels to accomplish company growth and enhance visibility across multiple channels. The main focus is growth - leads and revenue with a focus on aligning company goals to ROI.We are proud to have worked with companies like Terminix, American Rescue Services (ARS), Master Lawn and other wonderful Home Service companies. Things we are not: we are not a brand agency. We are more like distributors and are extremely good at delivering content.
Salaries
Posted range
$55K/yr – $70K/yr
Taken straight from the job posting.
The middle of this range ($63K) is 14% below the median base salary for PPC Specialist roles in the United States ($73K).
PPC Specialist median pay in the United States
Most pay falls between $65K and $90K. Based on 24 salaries.
Marketing Team
Marketing Team Size
3 (60% of company)
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
514
Traffic Source Mix
Search
33.9%
Direct
41.9%
Referral
12.7%
Social
9.5%
Paid
1%
Headcount Trend
Current headcount: ~5
Links
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