Senior Paid Search Specialist

Responsibilities

• Paid Search Leadership: Own the strategy, build, keyword research, ad copywriting, bid management, and ongoing optimization for Google Ads (Search, PMax, Demand Gen, YouTube) and Microsoft/Bing Ads.
• Optimization & Vigilance: Monitor Google Search and digital media accounts daily to optimize Quality Scores, search impression share, ad strength, negative keywords, and audience targeting to achieve client KPIs.
• Conversion & Tracking Management: Partner with AdOps to ensure flawless conversion tracking, pixel implementation, GA4 integration, and campaign alignment.
• Budget & Pacing Control: Manage and track monthly ad spend across accounts to guarantee accurate pacing and 100% budget utilization without over/underspending.
• Cross-Channel Execution: Execute secondary self-serve media buys across Meta, Pinterest, LinkedIn, or programmatic platforms as needed for integrated campaigns.
• Data & Client Reporting: Turn raw performance metrics into strategic narratives during monthly client reporting and quarterly strategy reviews.
• Mentorship & Testing: Guide digital and junior media buyers on paid search best practices and test emerging features within the Google Ads ecosystem (e.g., AI-driven assets, script automation, new campaign types).

Requirements

• 3+ Years of Direct Hands-On Experience: Proven track record running large-scale, performance-driven Google Ads campaigns in an agency or high-growth environment.
• Google Ecosystem Mastery: Deep expertise in Google Ads Manager, Search, Performance Max, Demand Gen, YouTube, Google Tag Manager (GTM), and GA4. Google Ads Certifications preferred.
• Analytical & Spreadsheet Skills: Advanced proficiency in Excel/Google Sheets (pivots, formulas, formatting) and data visualization tools.
• Strategic Problem-Solving: Ability to quickly diagnose underperforming campaigns (low CTR, high CPA, low Quality Score) and implement immediate, effective fixes.
• Cross-Channel Knowledge: Familiarity with Microsoft Ads, Meta Ads Manager, or Programmatic/DSP platforms is a major plus.
• Detail & Communication: Uncompromising eye for detail, strong organizational skills under competing deadlines, and comfort presenting technical insights to non-technical stakeholders.

Preferred

• Travel: This role may require occasional travel, approximately once per year, for company meetings, team collaboration, or other business-related events.

Benefits

• Competitive compensation.
• Medical, dental, vision, and additional benefits to support you and your family.
• 401(k) with Traditional and Roth options, plus a company match.
• Flexible PTO and paid holidays.
• The tools and technology you need to do your best work.