Senior Strategist, Paid Search (DTC)

Responsibilities

• Provide paid search strategy & routine audits on your portfolio of accounts across platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor)
• Deliver activation excellence on campaign builds, pacing management and optimization deployment
• Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs
• Perform QA for all campaign builds, edits, landing pages, URL tags, campaign settings and measurement studies
• Leverage a solid understanding of feed management strategy within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance
• Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools.
• Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge
• Be a collaborative partner between your peers in client partnership, creative, growth and activation teams to ensure proper execution of strategy and client stewardship
• Be a storyteller: turning complex search strategies into compelling campaign recommendations
• Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis

Requirements

• 4-6 years of proven experience in developing paid search media plans, strategic presentations
• Experience contributing to new business pitches
• Ability to anticipate client requests, team and agency needs and provide proactive solutions
• Proficiency in research platforms, paid search platforms and analytics dashboards

Preferred

• Certifications in digital marketing and/or paid search media strategy are a plus ( Google Analytics Certification, Microsoft Advertising Search Certification, Google Ads Search Certification, Google AI Powered Shopping Ads Certification etc.)

Benefits

• Remote-first workplace designed to support flexibility and connection
• Comprehensive medical, dental, and vision benefits , plus a generous retirement program
• Thoughtful parental leave and return-to-work program
• Flexible Time Off , sabbatical opportunities, paid holidays, quarterly Company “Recharge” Days, and a holiday closure in December
• Ongoing learning and development opportunities to help you grow your skills and career
• A commitment to transparent DEIB practices and building a workplace where everyone can thrive