Paid Media Manager (PPC)

Responsibilities

• You are the engine behind our paid pipeline. You'll plan, launch, monitor, and optimize campaigns that reach a precise audience: law firm owners, managing partners, and firm administrators in the US.
• You won't design the ads, and you don't need web design skills. The only content you write is ad copy, plus landing page copy if you want to own it.
• We have a full-time graphic designer and videographer who produces every asset. Your job is to tell them what to make, why, and what the data says to make next.
• Expect a fresh creative rotation every 2 to 3 days, driven by your briefs and your test results.
• Attribution is everything here. You'll design the HubSpot automations that tie every click to a contact, a booked call, and a closed deal, and Claude handles the build.
• If you can't prove where a deal came from, it didn't happen.
• Your loop, every week: Write the briefs for every new ad and test; Design the attribution automations in HubSpot (Claude implements them); Monitor spend, pacing, and conversion daily; Rotate creative every 2 to 3 days before fatigue sets in; Tweak and optimize bids, budgets, audiences, and offers; Explore growth by testing new channels, formats, and audiences.
• Strategy and budget: Own a $40K+ monthly paid budget across Meta, LinkedIn, and any new channel you can make the case for.
• Build quarterly channel plans with targets for spend, cost per lead, cost per qualified booked call, and pipeline.
• Shift budget weekly toward what converts, and cut what doesn't, fast.

Requirements

• B2B paid media experience. Non-negotiable. If your background is ecommerce or B2C only, this is not the role for you
• 5+ years managing paid media, with at least 2 years owning $40K+ in monthly spend
• Hands-on, multi-platform experience: Meta Ads Manager and LinkedIn Campaign Manager are required
• A track record selling to business owners or professional services, with a focus on lead generation
• Proof you've run a high-velocity creative testing program and directed designers through clear briefs
• Attribution expertise. Multi-touch attribution, offline conversions, and closed-loop reporting in HubSpot
• Claude and AI automation skills. Critical. You use Claude daily to build workflows, automate reporting, and move faster
• Slack fluency. Critical. Our team runs on Slack, and you'll live there
• Comfort with tracking setup: pixels, Conversions API, UTMs, and offline conversions
• You live in the US and can work Eastern Time business hours

Preferred

• Experience marketing to law firms, legal tech, or other professional services
• Google Ads, YouTube, or programmatic experience
• Lead magnet and webinar funnel experience
• Not required: web design or graphic design skills. That's covered.

Benefits

• Paid time off
• Group health insurance through Aetna
• Dental and vision coverage
• 401(k)
• Fully remote, anywhere in the US
• A dedicated in-house designer and videographer producing your creative
• Direct access to leadership and real budget authority