Personal Injury Marketing Account Executive

Phoenix, AZ (On-site)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own the PI marketing engine in Arizona by building a territory plan, growing referrals, and establishing ASAP as the credible go-to for PI law firms, while coordinating with operations, tracking ROI, and staying ahead of industry trends.

  • Own the PI Marketing Plan: define goals, target accounts, and multi-channel outreach for Arizona PI firms.
  • Grow Referral Relationships: manage a portfolio of active partners and continuously prospect new opportunities.
  • Be the Expert in the Room: deliver presentations and educational content to influence referral decisions.

Job Description

Responsibilities

  • Build & Execute the PI Marketing Plan. This is your segment to grow. You will develop a comprehensive, territory-based marketing plan targeting personal injury law firms across Arizona and then actually execute it. This means setting measurable goals, identifying target accounts, deploying the right mix of outreach tactics, and continuously refining your approach based on results.
  • Grow & Deepen Referral Relationships. You’ll be the face of ASAP to the PI legal community. That means cultivating strong, trust-based relationships with attorneys, case managers, and paralegals at PI firms — from first contact to long-term partnership. You’ll manage a portfolio of active referring partners while continuously prospecting for new opportunities.
  • Be the Expert in the Room. Law firms need to trust you before they’ll refer their clients. You’ll serve as a knowledgeable, credible resource on ASAP’s services, treatment outcomes, multi-location access, and the patient experience — delivering compelling presentations, lunch-and-learns, and educational materials that make the referral decision easy.
  • Coordinate Seamlessly with Internal Teams. You’ll work hand-in-hand with our PI case management team to ensure every referred patient receives a prompt, professional, and positive experience. You’ll maintain open communication with referring law firms throughout the process, keeping them informed and reinforcing the value of the partnership.
  • Track, Measure & Optimize. You’ll own your numbers. Using CRM tools and marketing analytics, you’ll track referral volumes, conversion rates, account activity, and ROI. You’ll use that data to report on performance, identify gaps, and sharpen your strategy.
  • Stay Ahead of the Market. The PI landscape moves fast. You’ll stay plugged into industry trends, competitor activity, and legal community developments. You’ll attend PI marketing events, community networking functions, and industry gatherings — including some evenings and weekends — to keep ASAP front of mind.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field
  • Established background in PI marketing with an active network of attorney contacts
  • Experience developing and executing marketing or territory plans
  • Strong relationship-building and consultative communication skills
  • Comfort with CRM platforms and marketing analytics tools
  • Existing relationships with PI attorneys, case managers, and legal staff — a book of contacts you can activate immediately
  • Exceptional organizational skills and ability to manage a full territory
  • Valid Arizona driver’s license, reliable transportation, clean driving record
  • Ability to attend evening and weekend events as needed
  • Self-starter who thrives working independently and collaboratively

Benefits

  • Comprehensive health benefits package
  • Mileage reimbursement and field expense support
  • A collaborative, mission-driven team that celebrates results
  • Professional development opportunities and a clear path for advancement
  • The backing of an established, multi-location Arizona practice with a strong brand and reputation
  • 401(k)
  • Dental insurance
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Paid time off
  • Vision insurance

Marketing Team

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