Partner Marketing Principal, Oracle Partnership

Responsibilities

• Own the Global Oracle Partner Marketing Strategy: Develop and execute the integrated marketing strategy supporting the Celonis & Oracle partnership globally. This includes building the annual Oracle marketing plan, campaign calendar, and investment priorities - aligning with Oracle sales priorities, executive objectives, and partnership milestones.
• Drive Integrated Demand Generation: Design and execute full-funnel integrated campaigns spanning digital marketing, email, paid media, executive outreach, webinars, marketplace promotions, sales plays, and customer marketing. You should also bring a field lens to program design, ensuring campaigns connect to regional priorities and translate to pipeline in target accounts within prioritized regions.
• Stakeholder Alignment: Build strong relationships with ecosystem stakeholders, marketing leadership, sales leadership, product marketing, and the extended marketing team to ensure inclusion of the Oracle partnership in the broader marketing motion.
• Develop Thought Leadership: Partner with our product marketing team to develop industry positioning and competitive differentiation that you can then use as a foundation for developing joint press, joint analyst briefings, thought leadership content, blogs, customer stories, and videos in collaboration with the corporate communications and analyst relations team.
• Serve as the Primary Marketing Interface into Oracle: Act as the primary marketing liaison with Oracle marketing, coordinating across Oracle corporate marketing, alliance marketing, field marketing, product marketing, communications, industry marketing, and events.
• Event Leadership: Own the strategy and execution for key Oracle events, including Oracle AI AWorld and Oracle Sales Kickoffs, and ensure Oracle’s sponsorship and integration into Celonis’s flagship events, including Celosphere and Process Intelligence Days. Event responsibilities include event strategy, messaging, executive experience, customer speaker recruitment and preparation, booth activation, campaign integration, and post-event pipeline follow-up.
• Track and Analyze Performance: Establish key performance indicators (KPIs) to track the effectiveness of Oracle marketing activities, delivering quarterly business reviews with performance insights and actionable recommendations for continuous improvement.

Requirements

• 8–12+ years of enterprise B2B technology marketing experience, with demonstrated expertise across partner marketing, field marketing, integrated campaign management, and product marketing.
• Previous Oracle marketing, alliance marketing, partner marketing, or field marketing experience strongly preferred.
• Demonstrated success navigating Oracle's highly matrixed marketing organization — including Corporate Marketing, Alliance Marketing, Field Marketing, Product Marketing, Communications, and Industry Marketing.
• Existing relationships within the Oracle marketing ecosystem are highly desirable.
• Proven success leading integrated marketing programs — spanning demand generation, ABM, executive marketing, events, communications, customer marketing, and digital marketing — as a senior individual contributor in a matrixed organization.
• Deep understanding of partner ecosystems, joint go-to-market motions, and partner program design, including "to", "with", and "through" partner marketing frameworks.
• Field marketing experience with the ability to connect global programs to regional pipeline realities.
• Product marketing experience with the ability to work with product and engineering to develop and articulate compelling joint value propositions and solution messaging.
• Exceptional cross-functional leadership skills — experienced at influencing and aligning senior stakeholders across complex, matrixed organizations without direct authority.
• Excellent verbal and written communication skills with the ability to influence at all levels, from day-to-day collaborators to executive leadership.

Benefits

• Pioneer Innovation: Work with the global leader in Process Mining and the Process Intelligence Graph to shape the future of AI-driven business operations.
• Ownership from Day 1: Every full-time "Celonaut" is an owner, receiving Restricted Stock Units (RSUs) and merit-based refresh grants.
• Unrivaled Family Support: Benefit from our inclusive parental leave policy—24 weeks of fully paid leave for primary carers and 12 weeks for supporting carers, available from your first day of employment.
• Work-Life Integration: Enjoy Unlimited PTO (in applicable regions) and generous PTO globally, as well as a flexible hybrid work model that balances remote focus with vibrant office collaboration.
• Continuous Growth: Elevate your skills through our 70-20-10 learning framework, mentorship programs, and access to a dedicated learning platform.
• Holistic Well-being: Prioritize your health with subsidized Wellhub memberships, mental health counseling, and dedicated "Wellness Weeks" that prioritize work/life balance.
• Drive Sustainability: Participate in annual Impact Days, where you receive paid time off to volunteer for community and environmental causes with your local office, or virtually.
• Global Inclusion & Belonging: Find community through our Inclusion Think Tank and participate in our annual Inclusion Days, ensuring every voice is heard and valued.
• Value-Driven Impact: Join a mission-led organization where our core values—Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future—drive every decision.