Partner Marketing Manager

Responsibilities

• Develop and execute integrated partner marketing plans that drive pipeline generation, deal acceleration, and brand awareness across the U.S. and Canada.
• Build and execute co-branded demand generation campaigns including digital programs, webinars, ABM, partner events, and integrated campaigns.
• Collaborate with channel sales, strategic partners, and the global partner marketing team to develop joint go-to-market initiatives.
• Manage Market Development Funds (MDF), including planning, partner proposals, budget allocation, ROI tracking, and optimization.
• Leverage AI tools to accelerate campaign planning, content creation, reporting, dashboard development, and performance optimization.
• Partner with Product Marketing and Sales Enablement to develop partner messaging, collateral, customer stories, and enablement content.
• Track campaign performance, pipeline contribution, and ROI, making data-driven recommendations to continuously improve results.
• Serve as the primary marketing partner to the U.S. and Canada Channel Sales organization.
• Align marketing investments to partner priorities, regional business goals, and pipeline opportunities.
• Build trusted relationships with partners and internal stakeholders to maximize joint business outcomes.

Requirements

• 6+ years of B2B enterprise technology marketing experience, including channel or partner marketing.
• Proven success developing and executing partner marketing programs that generate measurable pipeline and revenue.
• Strong understanding of the channel ecosystem, including distributors and VARs; experience with GSIs, MSPs, and cloud partners is a plus.
• Experience managing MDF programs, partner marketing investments, and campaign performance.
• Strong project management, collaboration, and communication skills with the ability to influence internal and external stakeholders.
• Experience with Salesforce, Marketo, Tableau, or similar marketing and reporting platforms.
• Comfortable using AI-powered tools to improve productivity, campaign execution, reporting, content development, and decision-making, with a curiosity for adopting emerging technologies that drive better business outcomes ideally Claude, Chat GPT and CoPilot.
• Professional English language proficiency for customer and internal communication.
• Reside in in the Roseville/Minneapolis area and able to work from the office 2-3 days per week.
• Ability to travel as required for the role.

Preferred

• Experience in cybersecurity, data protection, cloud, or enterprise infrastructure.
• Familiarity with partner program frameworks, incentive models, and channel marketing best practices.
• Experience supporting federal, SLED, or public sector channel partners.
• Experience evaluating and implementing AI-enabled marketing tools or workflow automation to improve marketing effectiveness.