Partner Marketing Manager

Responsibilities

• Own the partner marketing plan
• Build and run a joint marketing plan with each priority partners with shared goals, a campaign calendar and a budget
• Build working relationships with partner marketing and partner manager counterparts at each platform, and keep Codal top of mind with their teams
• Secure and manage market development funds (MDF) and co-marketing budgets, including proposals, approvals, claims and results reporting
• Run co-marketing campaigns and content
• Plan and execute joint campaigns with partners: webinars, email, co-branded landing pages, social and paid promotion
• Produce joint content that shows what Codal does on each platform: case studies, migration guides, solution briefs and client stories
• Turn Codal's offers (platform migrations, composable commerce, CMS implementations) into partner-ready messaging for each ecosystem
• Keep partner directory listings, marketplace profiles, certifications, badges and award submissions current and competitive
• Drive partner events

Requirements

• 5+ years in B2B marketing, with at least 3 years in partner, channel or alliance marketing
• Experience at an agency, systems integrator or consulting firm that sells through technology partners, or on the partner marketing team at an ecommerce or CMS platform
• Working knowledge of the eCommerce and content management ecosystem, and of how platform partner programs, tiers and co-marketing funds work
• A track record of joint campaigns and co-hosted events that produced qualified leads and pipeline for both sides
• Experience securing and managing MDF or co-marketing budgets, from proposal to claim
• Hands-on command of HubSpot or a comparable marketing automation and CRM platform, including campaign tracking and source attribution
• Experience working day to day with partner managers and sales teams on account mapping and lead follow-up
• Strong writing and briefing skills; you can draft the case study, the co-branded landing page and the partner one-pager yourself
• Ability to travel to partner events and conferences

Preferred

• Direct experience in the Shopify, Shopware, BigCommerce, Sanity or Contentstack partner programs
• Understanding of composable and headless commerce, and how commerce platforms and CMSs are bought together
• Marketing experience in enterprise ecommerce, digital transformation or AI services
• Experience with ABM programs targeting named enterprise accounts
• Experience using AI tools to accelerate research, content production and campaign operations

Benefits

• Medical, dental and vision insurance
• 401(k) plan
• Generous paid time off and company holidays
• Hybrid schedule based out of our Chicago headquarters (3 days a week required)
• Budget for tools, training and conferences
• A direct line to the leadership team, and the mandate to build the partner marketing program your way